Unlock wellness opportunities by tailoring strategies and inspiring new choices to support the individual health goals of Thai consumers.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
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executive summary
- Key issues covered in this Report
- Graph 1: product preference of users of selected product categories, 2023
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key trends and market factors
- The uncertain economy
- The health-seeking consumers
- Graph 2: top three most important factors considered when choosing packaged food and/or drinks, 2022
- Graph 3: agreement with select statements about non-alcoholic beverages, 2023
- Graph 4: health satisfaction, by age and gender, 2022
- The competitive food and drink market
- Graph 5: launches of functional food and drinks, by share of market, 2020-23
- Graph 6: launches of food and drinks with functional claim, by share of category, 2020-23
- Graph 7: launches of food and drinks with functional claims, by share of sub-category, 2020-23
- Graph 8: launches of functional food and drink, by share of functional claim, 2020-23
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what consumers want and why
- Devise age-specific product strategies
- Graph 9: consumers who are satisfied with the functional food and drinks available in the market, by financial status, 2023
- Graph 10: functional food and drink categories consumers are interested to see more options available in the market, by age, 2023
- Graph 11: willingness to pay more for functional food and drinks compared to regular ones, by age, 2023
- Deliver functional benefits in indulgent categories
- Graph 12: consumption of functional food and drinks, 2023
- Graph 13: functional food and drink products which consumers are interested to see more options available in the market, 2023
- Graph 14: product preference of users of each product category, 2023
- Graph 15: functional food launches, by share of sub-category, 2021-23
- Supporting individual’s wellness goals
- Graph 16: added benefits which would appeal to consumers when choosing a food and drink product, 2023
- Graph 17: added benefits which would appeal to consumers when choosing a food and drink product, 2019-23
- Graph 18: added benefits which would appeal to consumers when choosing a food and drink product, 2019-23
- Graph 19: health benefits consumers are interested in getting from food and drinks, by gender, 2023
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appendix
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