This Report offers an in-depth exploration of the unique beauty preferences and purchasing behaviours of the Gen Z demographic in Thailand. This content is essential for beauty brands aiming to understand and engage with this influential group. It highlights Gen Z’s emphasis on personalisation, transparency and innovation, providing valuable insights into their independent and ethically driven purchasing decisions.
With this Report, brands gain access to actionable strategies that leverage digital engagement, influencer collaborations and sustainable practices to effectively capture the attention and loyalty of Gen Z consumers. With a focus on the latest trends and challenges, such as hormonal acne solutions and inclusivity in beauty, this Report is a critical resource for brands seeking to lead in the rapidly evolving Thai beauty market.
To successfully engage with Gen Z, align with this generation's emphasis on holistic wellness, personal expression, ethical practices and digital interaction.
Dollaya Buaoui, Research Analyst – Beauty and Personal Care, Thailand
This Report provides an in-depth analysis of the attitudes and trends of Gen Z consumers. According to Mintel, Gen Z includes individuals born between 1997 and 2010, which places their ages between 14 and 27 in 2024. The Report delves into the BPC sectors, encompassing skincare, haircare, cosmetics, fragrances and beauty devices.
This Report aims to provide stakeholders with actionable insights into the beauty attitudes of Thai Gen Zers, empowering them with the knowledge necessary for informed decision making. By analysing consumer behaviours and preferences, businesses can effectively align their strategies to meet market demands and anticipate future trends.
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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As dermacosmetics gain prominence in Thailand, brands can further capitalise by expanding their functional offerings beyond basic skincare claims.Sirinar Puppachat, Beauty & Personal Care Analyst ...
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Aside from product performance, consumers are expecting brands to deliver on emotional values such as entertainment or empowerment. Sirinar Puppachat, Beauty & Personal Care Analyst ...
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The Thai beauty market is undergoing a significant transformation, driven by consumer preferences for products that offer tangible skin health benefits. Hydration, brightening and enhancing skin barrier function...
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Boost ingestible beauty by integrating health benefits, capitalise on post-aesthetic skin needs, and innovate around ingredients and formats. Chayapat Ratchatawipasanan, Principal Analyst ...
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Colour Cosmetics - Thailand by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers eye, face, lip and...
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