This report looks at the following areas: Common hair and scalp concerns among Thai consumers Haircare product usage patterns Popular haircare routines and activities Desired features in haircare products Consumer attitudes towards haircare habits and routines Haircare brands are expected to pivot from temporary styling to long-term scalp and hair wellness.
Haircare brands are expected to pivot from temporary styling to long-term scalp and hair wellness. This shift will emphasise advanced, functional ingredients that proactively address common concerns like hairloss, dandruff and grey coverage.
Dollaya Buaoui, Research Analyst – Beauty and Personal Care, Thailand
This Report explores consumer trends and insights into Thai consumers’ attitudes and behaviours towards haircare products and activities. It aims to find new spaces or opportunities for the haircare segment in the Thai market.
Categories covered include shampoos, conditioners, hair treatments, hair styling, as well as hair spa and hair massage. This covers both products for at-home use and salon services.
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