Thailand Haircare Market Report 2022
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Rekindle haircare by expanding repertoires with healthy hair solutions, focusing on treatments that revive hair from damage and signs of ageing.
Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst
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Executive summary
- Key issues covered in this Report
- Graph 1: haircare launches, 2017-22
- Graph 2: hair-related activities in the past six months, 2022
- Graph 3: hair styling removal shampoo interest, 2022
- Graph 4: haircare product interest, 2022
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Key Trends
- Overview of the haircare market in Thailand
- Graph 5: shampoo and conditioner market value growth, 2018-26
- Graph 6: haircare launches, 2017-22
- Trendy South Korean hair styles' influence on the increasing use of chemical treatment and hair styling products
- Hair and scalp purifying arise from persistent unhygienic surroundings
- Anti-ageing claims are more pronounced in the haircare category
- Graph 7: haircare launches with anti-hairloss claim, 2017-22
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What consumers want and why
- Specialise haircare products for consumers with heat- and chemical-damaged hair
- Graph 8: hair/scalp issues, 2022
- Graph 9: haircare repertoire, 2022
- Graph 10: haircare product usage, 2022
- Establish pre-wash routines with hair styling product users
- Help laggard haircare consumers aged 45+ tackle ageing hair problems
- Graph 11: hair and scalp issues, 2022
- Graph 12: consumers who only colour their hair, by age group, 2022
- Graph 13: haircare product interest, 2022
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