Thailand Haircare Market Report 2023
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Revive the stagnant category with scalp care, post-colouring care and DIY colourants for younger consumers.
Sirinar Puppachat, Beauty & Personal Care Analyst
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: launches in haircare products, by category, 2018-23
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key trends
- Professional haircare is more accessible
- Scalp care is the focus
- Graph 2: haircare launches with scalp claims, 2018-23
- Bleaching and highlighting techniques are thriving
- The DIY hair colourant category is struggling
- Graph 3: launches in haircare products, 2018-23
- Graph 4: % value growth of hair colourants, 2019-27
- Graph 5: hair colourant launches, 2018-23
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WHAT CONSUMERS WANT AND WHY
- Appeal to Salon Enthusiasts with scalp care
- Graph 6: haircare product use, 2023
- Graph 7: hair and scalp issues, 2023
- Graph 8: agreement with ‘hair chemical processes cause scalp problems’, 2023
- Graph 9: interest in scalp-soothing products, 2023
- Tap into colour maintenance care
- Graph 10: chemical hair processes done at the salon in the past six months, 2023
- Graph 11: agreement with ‘it is difficult to maintain hair colour after colouring at the salon’, 2023
- Graph 12: interest in hair colour maintenance shampoo, 2023
- Graph 13: agreement with ‘hair chemical processes cause many hair issues’, 2023
- Graph 14: launches in haircare products with colour claims, 2023
- Graph 15: launches in coloured haircare products with coconut-oil-derived ingredients, 2020-23
- Revive DIY hair colourants for younger consumers
- Graph 16: hair salon services received, 2023
- Graph 17: attitudes towards DIY hair dye by generation group, 2023
- Graph 18: launches in hair colourants, by free-from claims, 2020-23
- Graph 19: hair colourant patent activity, 2011-21
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APPENDIX
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