Help consumers turn daily habits into healthful activities. Let them indulge guilt-free while ensuring health claims are reliable to gain trust.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
Collapse All
-
EXECUTIVE SUMMARY
- Key issues covered in this Report
-
KEY TRENDS AND MARKET FACTORS
- Economic challenges impact consumers' health
- Graph 1: topics Thais* are concerned about over the next six months, 2022-23
- Graph 2: consumers' overall health in the last six months, by financial status, 2022
- Increased reliance on technology for health advice
- Graph 3: sources of health information from which consumers get health tips in the past six months, 2022
- An ageing population: from aged to super aged society
- Graph 4: overall health rating in the past six months, by generations, 2022
-
WHAT CONSUMERS WANT AND WHY
- Turn daily routines into healthy habits
- Graph 5: activities consumers have been doing regularly in the past six months to stay healthy, 2022
- Graph 6: activities consumers believe most contribute to a healthy lifestyles and that they have been taking to stay healthy, 2022
- Graph 7: consumers who are strict with themselves on their health routines, by age range, 2022
- Graph 8: consumers who agree that it is easier to maintain healthy habits with other people than on their own, 2022
- Graph 9: consumers who agree that being in nature could help relieve mental health issues, 2022
- Be transparent and back health claims up with evidence
- Graph 10: consumers who agree that health-claim products with evidence are more reliable than those without, by area, 2022
- Graph 11: agreed statements on healthy living, 2022
- Graph 12: consumers who are interested in buying products with health claims as a gift to loved ones, by generation, 2022
- Provide healthier alternatives that don't compromise on indulgence
- Graph 13: consumers who agree that healthy eating is about enjoying the food and not counting calories, by age range, 2022
- Graph 14: agreed statements on indulging on food/snack, 2022
- Graph 15: consumers who agree that indulgent food/drink products should come in smaller sizes, 2022
-
APPENDIX
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
£ 2,195 (Excl.Tax)
- Pay via credit card or invoice
-
PDF, PPT and Excel download delivered instantly
Instant delivery when paying by credit card, invoice orders may take longer
-
Save up to 20% when you purchase multiple reports
Save 10% when you purchase two reports together.
Save 15% when you purchase three reports together.
Save 20% when your purchase four or more together.
Discount automatically applied in basket
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact usTrusted by global industry leaders
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
Need help before you buy?
Our research specialists can answer your questions and recommend the reports that best match your business needs.
Contact us
