Help consumers turn daily habits into healthful activities. Let them indulge guilt-free while ensuring health claims are reliable to gain trust.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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This report provides a comprehensive look at the changing landscape of Thai consumer preferences and market dynamics. It reveals key insights into demographic shifts reshaping Thai functional solutions,...
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In Thailand, there is a knowledge gap in performance nutrition. Men aged 45+ excel, but educating the younger generation – particularly women – remains an opportunity. Nutritional beverages...
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In 2022, a significant rise in daily consumption of vitamins, minerals and supplements (VMS) was noted, likely driven by increased health consciousness after the COVID-19 pandemic. However, from...
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Most Thais want to be active to improve their weight, but face challenges. Active enthusiasts look for VMS and meal replacements to level up their routine, while those...
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Within the next decade, Thailand will become a super-aged society. This shift is driving a focus on senior-oriented products and a commitment to healthy ageing, which are increasingly...
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