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EXECUTIVE SUMMARY
- Key issues covered in this Report
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KEY TRENDS AND MARKET FACTORS
- Economic challenges impact consumers' health
- Graph 1: topics Thais* are concerned about over the next six months, 2022-23
- Graph 2: consumers' overall health in the last six months, by financial status, 2022
- Increased reliance on technology for health advice
- Graph 3: sources of health information from which consumers get health tips in the past six months, 2022
- An ageing population: from aged to super aged society
- Graph 4: overall health rating in the past six months, by generations, 2022
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WHAT CONSUMERS WANT AND WHY
- Turn daily routines into healthy habits
- Graph 5: activities consumers have been doing regularly in the past six months to stay healthy, 2022
- Graph 6: activities consumers believe most contribute to a healthy lifestyles and that they have been taking to stay healthy, 2022
- Graph 7: consumers who are strict with themselves on their health routines, by age range, 2022
- Graph 8: consumers who agree that it is easier to maintain healthy habits with other people than on their own, 2022
- Graph 9: consumers who agree that being in nature could help relieve mental health issues, 2022
- Be transparent and back health claims up with evidence
- Graph 10: consumers who agree that health-claim products with evidence are more reliable than those without, by area, 2022
- Graph 11: agreed statements on healthy living, 2022
- Graph 12: consumers who are interested in buying products with health claims as a gift to loved ones, by generation, 2022
- Provide healthier alternatives that don't compromise on indulgence
- Graph 13: consumers who agree that healthy eating is about enjoying the food and not counting calories, by age range, 2022
- Graph 14: agreed statements on indulging on food/snack, 2022
- Graph 15: consumers who agree that indulgent food/drink products should come in smaller sizes, 2022
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APPENDIX
Help consumers turn daily habits into healthful activities. Let them indulge guilt-free while ensuring health claims are reliable to gain trust.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
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