Expert Insights from a Food Analyst
This report, written by Rashmika Khanijou, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the Thai ingredients market and add expert context to the numbers.
Backing of ancient wisdom helps but proving efficacy is crucial to drive consumption, so is engaging Gen Z consumers and promoting functional health benefits beyond immune support.
Rashmika Khanijou
Research Analyst
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executive summary
- Key issues covered in this Report
- Graph 1: consumers who agree vs do not agree with ‘I plan on increasing my consumption of packaged food and/or drinks with Thai herbal ingredients’, 2022
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key trends and market factors
- Health and wellness drives innovations
- Graph 2: top three most important factors considered when choosing packaged food and/or drinks, 2022
- Graph 3: functional claims in food and drink products, by market, 2019-22
- Growing appreciation for all-natural and organic
- Graph 4: value indicators in food and drink, 2022
- Graph 5: association of natural/organic food and drinks with attributes, 2022
- Rise in demand for credibility
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What consumers want and why
- Adoption of food and drinks with Thai herbal ingredients
- Graph 6: agreement with select statement ‘I pay more attention to ingredients in food and/or drink products than I was before’, by generation, 2022
- Graph 7: association of Thai herbal ingredients with attributes, 2022
- Graph 8: awareness of Thai herbal ingredients and potential to purchase food and drink products that contain them, 2022
- Graph 9: consumers who agree vs do not agree with ‘I plan on increasing my consumption of packaged food and/or drinks with Thai herbal ingredients’, 2022
- Drive consumer confidence with validation and transparency
- Graph 10: agreement with select statement ‘I plan on increasing my consumption of packaged food and/or drinks with Thai herbal ingredients’ by generation, 2022
- Graph 11: agreement with select statements, by Herb Enthusiasts, vs total, 2022
- Graph 12: agreement with select statement, by Herb Enthusiasts, vs total, 2022
- Graph 13: select features that will encourage purchase of packaged food/drinks with added Thai herbal ingredients, by Herb Enthusiasts, vs total, 2022
- Graph 14: select feature that will encourage purchase of packaged food and/or drinks with Thai herbal ingredients, by Herb-Enthusiasts, vs total, 2022
- Strengthen the functional health proposition of Thai herbs
- Graph 15: association of Thai herbal ingredients with ‘high functional value’, by Non-Enthusiasts, vs total, 2022
- Graph 16: consumers that have a negative perception regarding different types of Thai herbal ingredients, by consumers who don’t associate Thai herbs with ‘high functional value’, vs those who associate with ‘high functional value’, 2022
- Graph 17: select feature that will encourage purchase of packaged food/drinks with added Thai herbal ingredients, by generation, 2022
- Graph 18: willingness to pay more for benefits in packaged food and drinks with added Thai herbal ingredients, 2022
- Graph 19: association of medicinal herbs (excluding CBD) with different attributes, 2022
- Graph 20: willingness to pay more for select benefits in packaged food/drinks with Thai herbal ingredients, by generation, 2022
- Graph 21: awareness of CBD and potential to purchase packaged food/drinks that contain CBD, by generation, 2023
- Graph 22: association of CBD with attributes, 2022
- Engage Gen Z with Thai herbal Ingredients
- Graph 23: purchasing repertoire of packaged food and drinks with Thai herbal ingredients, by generation, 2023
- Graph 24: association of Thai herbal ingredients with ‘affordable’, by generation, 2023
- Graph 25: association of Thai herbal ingredients with select attributes, by generation, 2023
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appendix
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