Further grow the home fragrance category using wellness and hygiene needs arising due to the pandemic.
Sirinar Puppachat, Beauty & Personal Care Analyst
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Market context
- Graph 1: launches in aircare by aromatherapy and antibacterial claims, 2019-21
- What consumers want and why
- Graph 2: scented candles usage frequency, 2022
- Graph 3: reasons to use home fragrance, by parents with children under 18, 2021
- Graph 4: barriers to use home fragrance, 2021
- Opportunities
- Competitive landscape
- Mintel predicts
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KEY TRENDS
- Graph 5: launches in aircare, by top six markets, 2019-21
- Graph 6: launches in aircare products, by sub-category, 2019-2021
- Graph 7: launches in aircare by odour-neutralising, aromatherapy and antibacterial claims, 2019-21
- Graph 8: launches in aircare, by natural, convenience and free-from claims, 2019-21
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KEY DRIVERS
- Graph 9: how consumers manage stress, 2021*
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GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND
-
CONSUMER INSIGHT
- Graph 10: home fragrance usage and frequency, 2021
- Young Millennials are using modern home fragrance for personal indulgence
- Graph 11: consumer attitudes towards home fragrance, 2021
- Graph 12: home fragrance usage by generations, 2021
- Graph 13: reason to use home fragrance products, 2022
- Graph 14: reed diffusers usage frequency, 2022
- Graph 15: scented candles usage frequency, 2022
- Graph 16: home fragrance usage location, 2021
- Mothers are using home fragrance to maintain household hygiene
- Graph 17: attitudes towards the statement 'It is worthwhile to invest in home improvement products since the pandemic', 2022
- Graph 18: reasons to use home fragrance by parents with children under 18, 2021
- Graph 19: home fragrance usage, 2022
- Graph 20: home fragrance usage area, 2021
- Graph 21: spray air freshener usage, 2021
- Graph 22: solid/gel air freshener usage, 2021
- Scent and fragrance are the usage barriers of home fragrance
- Graph 23: attitudes towards the statement 'Home fragrance products should be designed to be safe for use indoors' , 2022
- Graph 24: barriers to use home fragrance, 2021
- Graph 25: top five home fragrance innovation interests, 2021
- Graph 26: scent/fragrance barriers towards using home fragrance products, 2021
-
MARKET APPLICATIONS
- Opportunities for home fragrance repertoire expansion among Young Millennials
- Opportunities for family-friendly home fragrance
- Opportunities to recruit new consumers with deodorisers
-
Who's innovating
-
Global innovations
- Appendix
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