Transform homes into cosy spaces. Enhance the value of at-home products with cost-saving benefits. Foster a platform for users to exchange home product experiences.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
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EXECUTIVE SUMMARY
- Key issues covered in this Report
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KEY TRENDS AND MARKET FACTORS
- Growing interest in smart home technology
- Graph 1: controllable by smartphones as the feature consumers are willing to pay more for in home products, by categories, 2023
- Convenience-focused cleaning products/services on the rise
- Associate at-home products with green initiatives
- Graph 2: behaviours related to circular practices. 2023
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WHAT CONSUMERS WANT AND WHY
- At-home relaxation and customisation is key
- Graph 3: product design/aesthetics as the feature consumers are willing to pay more for in home products, by categories, 2023
- Graph 4: consumers agreeing that customised products greatly enhance the at-home experience, by age, 2023
- Appeal to consumers' desire for value and affordability of home living items
- Graph 5: agreed statement on the use of price comparison tools on home living products, by age range, 2023
- Seek evidence and genuine testimonials when buying at-home products
- Graph 6: consumers agreeing that online customer reviews are most important to them when buying home living products. by generation, 2023
- Graph 7: sources of information consumers find important when buying home living products, 2023
- Graph 8: consumers who like to look at products in stores but buy them online later, by age range, 2023
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APPENDIX
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