2022
0
Thailand Ice Cream Market Report 2022
2022-07-05T09:03:57+01:00
REP7C661566_6FF2_4153_8E98_37966C72155B
2195
152700
[{"name":"Ice Cream","url":"https:\/\/store.mintel.com\/industries\/food\/desserts\/ice-cream"}]
Report
en_GB
Opportunity lies in boosting regularity in ice cream consumption by demonstrating value via novel flavours, healthful attributes and tapping into snacking occasions. Rashmika Khanijou, Research Analyst…

Thailand Ice Cream Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Following flavour, added health benefits is the second most important factor of consideration when choosing ice cream, especially for consumers aged 35+. Ice cream has a lingering negative health perception, with 60% of Thai consumers agreeing with the statement ‘eating ice cream regularly is unhealthy‘. Brands can focus on combatting this perception to increase regular consumption. Innovations that strike a balance between health and indulgence will be essential for the category.

Key Issues Covered in this Report:

  • The penetration of ice cream by formats/types in the Thai market
  • Key consumers of ice cream in the market
  • Important factors of consideration when consumers choose ice cream products
  • Product features that consumers are willing to pay more for in ice cream products
  • Consumers’ ice cream purchase behaviours
  • Consumer attitudes towards ice cream

Opportunity lies in boosting regularity in ice cream consumption by demonstrating value via novel flavours, healthful attributes and tapping into snacking occasions.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: consumers that have consumed more artisanal ice cream, by monthly household income, 2022
    • Graph 2: important factors of consideration when purchasing ice cream products, 2022
    • Graph 3: any agree to select attitude statements about ice cream, 2022
    • Mintel predicts
  2. key trends

    • The adventuresome consumer: hunger for new experiences
    • Graph 4: share of ice cream launches by flavour component group, 2019-22
    • The health-fanaticism: growing demand for permissible indulgence
    • The daily escapism: snacking and comfort eating are on the rise
    • Graph 5: how consumers manage stress, 2021
    • The economic uncertainty: inflation causes budget constraints
  3. consumer insights

    • Consumption of ice cream
    • Graph 6: select behaviour ‘I eat ice cream regularly (ie at least three times a week)’, by generation, region, area, 2022
    • Graph 7: change in consumption of ice cream types in the past six months, 2022
    • Graph 8: consumers who have consumed less ice cream across types, by area, 2022
    • Graph 9: consumers that have consumed less ice cream across types in the past six months, by financial situation, 2022
    • Graph 10: increase in consumption of artisanal ice cream in the past six months, by monthly household income, 2022
    • Graph 11: increase in consumption of artisanal ice cream in the past six months, by region, 2022
    • Graph 12: consumers that have consumed more ice cream across select formats, by region and by area, 2022
    • Graph 13: consumers that have stocked up more multipack ice cream at home compared to six months ago, by consumers that eat ice cream regularly vs total, 2022
    • Deliver value through multisensorial innovations
    • Graph 14: most important factors of consideration when choosing ice cream products, 2022
    • Graph 15: any agree to attitude statement ‘new ice cream flavours are more appealing than traditional flavours’, by generation, 2022
    • Graph 16: agreement to attitude statement ‘ice cream with flavours from different categories is appealing (eg cheese, spice), by generation, 2022
    • Graph 17: agreement with attitude statement ‘the aroma of ice cream helps build an exciting experience when eating’, by generation, 2022
    • Graph 18: consumers who choose ice cream with fun textures, by consumers who eat ice cream regularly, vs total, 2022
    • Graph 19: select behaviour ‘I usually choose traditional flavoured ice cream (eg vanilla), by generation, 2022
    • Build ice cream’s health value
    • Graph 20: any agree to select attitude statements about ice cream, 2022
    • Graph 21: consumers that select ‘provides health benefits’ as an important factor of consideration when choosing ice cream products, by age groups, 2022
    • Graph 22: willingness to pay more for select attributes in ice cream innovations, by age groups, 2022
    • Graph 23: agreement level towards select attitude statement, 2022
    • Strengthen ice cream’s relevance in the snacking space
    • Graph 24: willingness to pay more for select attributes in ice cream innovations by consumers who consume ice cream as a midday snack, vs total, 2022
  4. market applications

    • Opportunity 1: appeal to the adventurous taste palates of Millennials with multisensorial innovations
    • Graph 25: share of ice cream launches, by flavour component group, 2019-22
    • Graph 26: share of ice cream launches, by texture, 2019-22
    • Opportunity 2: make ice cream’s status as a guilty pleasure permissible
    • Graph 27: share of ice cream launches, by minus, plus, and functional claims, 2019-22
    • Opportunity 3: strengthen ice cream’s position in the snacking space
  5. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Data

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Thai Consumer Sample Report Cover

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