2026
0
Thailand Ingestible Beauty Market Report 2026
2026-06-22T14:01:15+00:00
REP709A11C9_0F64_4014_9A11_C90F64C014A8
2195
194269
[{"name":"Beauty and Cosmetics","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics"},{"name":"Vitamins, Minerals and Supplements","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/vitamins-minerals-supplements"},{"name":"Market Intelligence Reports","url":"https:\/\/store.mintel.com\/report-type\/market-intelligence-reports"},{"name":"Thailand","url":"https:\/\/store.mintel.com\/markets\/thailand-market-research"}]
Report
en_GB
This report looks at the following areas: Consumer approaches to holistic beauty and wellness Desired benefits and expectations from beauty products Key factors influencing Thais' choice of beauty supplements Consumer…
Thailand
Beauty and Cosmetics
Vitamins, Minerals and Supplements
simple

Thailand Ingestible Beauty Market Report 2026

Collapse All
  1. EXECUTIVE SUMMARY

    • What you need to know
    • Key issues covered in this Report
  2. MARKET LANDSCAPE

    • Thais link diet and appearance; capture growth with ingestible beauty
    • Graph 1: activities seen to promote holistic beauty, 2024-26
    • Older consumers power demand with stronger belief, usage, and reliance on supplements
    • Holistic benefits and value drive supplement choices
    • Traditional formats drive trust, while new formats tap into lifestyle aspirations
    • Graph 2: drink, vitamin & dietary supplement launches with a beauty-enhancing claim, by format, 2021-26
    • Skincare brands extend into supplements to build ‘inside-out’ beauty systems
    • Mintel Reports trace a clear shift in the ingestible beauty market
    • The outlook for the Thai ingestible beauty market
  3. PROOF-LED BEAUTY: FROM CLAIMS TO VERIFIABLE OUTCOMES

    • Evidence overtakes branding in choice
    • Graph 3: beauty supplement purchase factors, 2026
    • Despite high ingredient awareness, transparency remains key to building trust
    • Graph 4: agreement that transparent information around products is essential when choosing beauty supplements, by ages, 2026
    • Now: win trust and drive conversions with verified proof – not claims
    • Pair science with influencer trust to convert Gen Z’s growing interest into sales
    • Graph 5: beauty supplement purchase factors, by age, 2026
    • Now: use trusted voices to make science relatable for Gen Zs
    • Win consumers by delivering benefits at the speed they expect
    • Graph 6: expected time-to-results across key beauty supplement benefits, 2026
    • Next: link scientific evidence to clear benefit timelines
    • Next: design products around phased results to match consumer needs
    • Future: build trackable, personalised proof of results to ensure desired outcomes
    • Future: build evidence-driven, trackable beauty programs
  4. SEAMLESS ROUTINES: EMBEDDING SUPPLEMENTS INTO DAILY LIFE

    • Adoption depends on convenient habit integration, not just experience priority
    • Graph 7: beauty supplement purchase factors, 2026
    • Now: create effortless routines to encourage supplement use
    • Now: convenience works, but routine-fit can remove behavioural barriers
    • Graph 8: beauty drinks and VMS launches with a convenience claim, by format, 2021-26
    • Now: design formats that fit real daily behaviours for Effortless Integrators
    • Case study: Lemme positions ingestible beauty as a daily ritual to drive lifestyle integration
    • Now: boost relevance by placing supplements in real, lifestyle-based activation
    • Next: blend ingestible beauty into daily diets for men aged 35+
    • Graph 9: consumer interest in formats that can be easily mixed into users’ favourite drinks or meals, by gender and age, 2026
    • Next: blend beauty supplements into everyday food & drink
    • Next: brew beauty into daily coffee habits
    • Case study: Vapsula capsules make it easier to implement VMS into daily routines
    • Next: integrate ingestible beauty into everyday drink habits to drive adoption among young men
    • Future: use AI to deliver personalised beauty nutrition in convenient formats
    • Future: transform individual biology into seamless daily beauty nutrition
  5. LONGEVITY-DRIVEN BEAUTY: BUILDING TRUST IN EMERGING ACTIVES

    • Thai consumers link holistic health benefits to visible beauty outcomes
    • Graph 10: top expected benefits from active health management through ingestibles, by age, 2026
    • Ageing drives demand for beauty solutions, but priorities differ by gender
    • Graph 11: goals when purchasing skincare or beauty products, by gender and age, 2026
    • Ageing concerns split across internal and external drivers
    • Graph 12: factors associated with ageing skin among over-35s, by gender, 2026
    • Now: position ingestibles as a protective beauty solution to target men aged 35+
    • Now: target visible ageing while building resilience for women over 35
    • Now: tailor beauty to evolving life stages
    • Next: build trust and awareness around longevity ingredients
    • Graph 13: associated attributes of select beauty supplement ingredients, 2026
    • Innovation rises, but trust in longevity ingredients is still lacking
    • Graph 14: beauty drink, vitamins & dietary supplement launches, by selected ingredients, 2021-26
    • Next: bridge innovation and trust in longevity actives
    • Future: design modular systems for adaptive longevity
    • Future: work alongside apps to support personalised longevity journeys
    • Key takeaways
  6. APPENDIX

    • Report definition
    • Abbreviations
    • Generations
    • Consumer research methodology
    • TURF analysis
    • Social data research methodology

This report looks at the following areas:

  • Consumer approaches to holistic beauty and wellness
  • Desired benefits and expectations from beauty products
  • Key factors influencing Thais’ choice of beauty supplements
  • Consumer perceptions around the ingredients in beauty supplements
  • General consumer attitudes toward beauty supplements

Ingestible beauty is transforming from a 'nice-to-have' to a daily habit, wherein proof, effortless integration and longevity define sustained consumer adoption.

Dollaya Buaoui, Research Analyst – Beauty and Personal Care, Thailand

Market Definitions

This Report covers ingestible beauty products, which refer to products with beauty enhancing benefits, including skin and hair beauty improvement, slimming, etc. This will include vitamins and supplements in various formats that contain beauty-enhancing claims or ingredients, as well as vitamin drinks and snack formats.

Download Report Summary
£ 2,195 (Excl.Tax)
  • Pay via credit card or invoice
  • PDF, PPT and Excel download delivered instantly
  • Save up to 20% when you purchase multiple reports

Need help before you buy?

Our research specialists can answer your questions and recommend the reports that best match your business needs.

Contact us

Trusted by global industry leaders

Abacus logo

There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.

However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.

Stephen Taylor-Brown, Managing Director, Abacus
Deutsch logo

One of the biggest challenges we face is the need to get smart on a business or category real quick.

We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.

We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.

Jeff White, Business Development Director, Deutsch
Wincanton logo

When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.

They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.

So overall, it’s the level of detail and the quality of forecasting that really stand out for me.

Rebecca Green, Market Insight Manager, Wincanton
Amazon logo

Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.

Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.

Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Jackman logo

At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.

Alana Gavin, VP Research and Insights, Jackman

Need help before you buy?

Our research specialists can answer your questions and recommend the reports that best match your business needs.

Contact us