As Thais look at instant noodles in a more positive light, it is an opportune time to upgrade the category with a focus on value addition and BFY innovation.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
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Instant foods continue to be a household staple in Thailand, with standard instant noodle packs leading in popularity. However, fewer than 20% of Thais have expressed an intention...
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