Thailand Juices Market Report 2022

executive summary

• Key issues covered in this Report
• Graph 1: willingness to pay more for packaged juices with select features, by consumption frequency of packaged juice and/or juice drinks, 2022
• Mintel predicts

key trends

• The rising demand for permissibility and functionality
• Graph 2: added benefits consumers are interested in getting from functional food/drinks, 2020
• The adventuresome consumer: hunger for new experiences
• Growing popularity of snacking and meal replacements
• Graph 3: frequency of substituting a meal with a snack or drink, by market, 2021*

consumer insights

• Consumption of juices
• Graph 4: consumption frequency of juices in the last six months, by generation, 2022
• Graph 5: % of consumers that consumed juices 2-5 times per week and daily/almost daily in the last six months, by monthly household income level, 2022
• Graph 6: consumption of packaged juice/juice drink types in the last six months, 2022
• Graph 7: consumption select packaged juice and/or juice drink types in the last six months, by age groups, 2022
• Build permissibility and healthfulness
• Graph 8: factors that have prevented more consumption of packaged juices and/or juice drinks in the last six months, 2022
• Graph 9: select reasons for refraining from consumption of packaged juice and/or juice drinks in the last six months, by consumers who reduced juice consumption in the last six months, 2022
• Graph 10: willingness to pay more for packaged juices with select attribute, by consumers who have refrained from consuming packaged juices and/or juice drinks in the last six months because it is high in sugar content, 2022
• Graph 11: agreement with select statement 'health benefits are more important to me than taste when it comes to juices', by age group, 2022
• Graph 12: agreement with select statement 'juices with no additives/no preservatives appeal to me', by age groups, 2022
• Graph 13: interest in trying packaged juices with select features, by consumers who have refrained from consuming more packaged juices and/or juice drinks because of their lack of nutritional value, vs total, 2022
• Graph 14: agreement with select statement, by consumers who are willing to pay more for packaged juices that can be personalised to meet nutritional needs, vs total, 2022
• Create excitement with flavour innovations
• Graph 15: agreement with select statement 'I constantly look for new flavours when choosing juices', by generation, 2022
• Graph 16: select reason for refraining from more consumption of juices, by consumers who constantly look for new flavours when choosing juices, vs total, 2022
• Graph 17: willingness to pay more for packaged juices with select attribute, by consumers who constantly look for new flavours when choosing juices, vs total, 2022
• Graph 18: interest in trying packaged juices with cocktail-inspired flavours, by consumers who constantly look for new flavours when choosing juices, vs total, 2022
• Expand into the snacking and meal replacement markets
• Graph 19: willingness to pay more for packaged juices with select features, by consumption frequency of packaged juice and/or juice drinks in the last six months, 2022
• Graph 20: willingness to pay more for juices that give an instant pick-me-up, by consumers who are willing to pay more for juices with select features, vs total, 2022
• Graph 21: agreement with select statement 'juices that are designed for the different times of day are appealing to me' by consumers who are willing to pay more for juices with select features, vs total, 2022
• Graph 22: interest in trying packaged juices that contain pre/probiotics, by consumers who are willing to pay more for juices with select features, vs total, 2022
• Build sustainability and ethical credentials

market applications

• Drive consumption frequency with permissible and healthful formulations
• Graph 23: share of product launches in the juice drinks category, by top 20 claims, 2019-22
• Target adventurous Thais with novel flavour innovations
• Graph 24: share of product launches in the juice drinks category, by top 20 flavours, 2019-22
• Position as a meal replacement and enhance snackability

appendix