Drive social integration for in-person engagement, communicate ‘well-ageing’ not ‘anti-ageing’ and focus on holistic wellbeing to resonate with the over-55s.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
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Stay relevant with today's Thai consumers, who are more independent, desire emotional and spiritual upliftment, and are more serious about the planet than ever.Wilasinee Siriboonpipattana (Kaimook), Senior...
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Beyond convenience and enjoyment, elevate affordability and sustainability in tech adoption, and promote healthy and safe tech-driven lifestyles.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand ...
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Thrive amidst inflationary pressure with an affordable nutrition proposition, enhanced in-store efficiency, and quality fresh foods online.Rashmika Khanijou, Senior Analyst ...
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The colour cosmetics market in Thailand is experiencing a shift towards minimalism, as consumers increasingly prefer spending on essential makeup items that save time and money. This is...
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Thais value eco and social efforts, but during a financial crisis, brands need to drive ethical choices that promote cost-cutting while showcasing genuine ethical commitment.Wilasinee Siriboonpipattana (Kaimook),...
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This Report delves into the rising trend of non-invasive facial procedures in Thailand, primarily among Zillennials. These procedures, which include treatments like Botox, fillers, and laser therapies, are...
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