Thailand Marketing to Men Market Report 2022
Market Intelligence Reports - What's Included
- Interactive Databook
- Multiple Report Formats
- Access to Clients Portal
- Custom Presentation Tool
Attract men to self-care and mental health discussions. Help them reach their health and financial goals, and engage them more in homecare and their interests.
Pongsanguan Jiradechakul, Consumer Lifestyles Senior Analyst – Thailand
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: men's activities done 'once a day or more', 2022
- Graph 2: men's top priorities in life in the next two years, by age group, 2022
- Graph 3: activities done 'once a day or more', by gender, 2021
- Graph 4: men's interests, by age group, 2022
- Mintel predicts
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Key trends
- The fall of the hypermasculinity concept
- Graph 5: consumers ranking 'appearance' as a top priority in the next two years, by age range, 2022
- The rise and fall of blockchain asset investment
- Graph 6: digital technologies that men are aware of and interested in, 2022
- Heightened interest in the gaming industry
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Consumer insights
- Men's priorities
- Graph 7: men's top priorities in life in the next two years, by age group, 2022
- Graph 8: men prioritising physical wellbeing in the next two years, by age group, 2022
- Graph 9: men prioritising mental wellbeing in the next two years, by age group, 2022
- Graph 10: men prioritising financial health in the next two years, by age group, 2022
- Graph 11: men prioritising family in the next two years, by age group, 2022
- Graph 12: men prioritising career path in the next two years, by age group, 2022
- Men's activities and interests
- Graph 13: men browsing social media once a day or more, by age group, 2022
- Graph 14: men watching streaming videos once a day or more, by age group, 2022
- Graph 15: men doing household chores and cooking at home once a day or more, by living situation and parental status, 2022
- Graph 16: men interested in gaming, by age group, 2022
- Graph 17: men interested in gardening/planting, by living situation and parental status, 2022
- Graph 18: men interested trying new restaurants/cafes, by age group, 2022
- Men's shopping behaviours
- Graph 19: people influencing men's purchasing decisions, by age group, 2022
- Graph 20: men's purchasing behaviours for personal care products that are linked to their partner, 2022
- Graph 21: men purchasing products on impulse because of promotions, by age group, 2022
- Graph 22: men's level of agreement with the statement "Advertisements that speak specifically to male consumers are appealing", by area, 2022
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market applications
- Help men to maintain holistic health and grooming
- Make it easier for men to participate in homecare
- Engage with men via their hobbies and interests
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APPENDIX
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
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