Stay ahead of the curve and future-proof your business with Mintel’s Thailand Men’s Beauty Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest market research, trends, and consumer behaviours affecting your business. Get a 360° view of the men’s beauty market and align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Thai men are increasingly focusing on their appearance, with one third of them dedicating more time to their facial skincare routines. However, the male skincare category has been slow to innovate, with large focus remaining on mattifying, moisturising and whitening benefits. This gap in innovation presents an opportunity to meet the growing demand for preventive-ageing skincare products sought out by younger consumers, such as Gen Zs and Millennials.
This report, written by Chayapat Ratchatawipasanan, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the men’s beauty market market and add expert context to the numbers.
Address the skincare innovation gap with men-tailored products promoting preventive ageing. Seize opportunities in anti-ageing haircare and holistic acne solutions.
Chayapat Ratchatawipasanan
Principal Analyst
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