Men are becoming more engaged with beauty as self-care trends take off along with more gender fluidity. Men are open to more product and scent options.
Sirinar Puppachat, Beauty & Personal Care Analyst
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The Thai fragrance market is experiencing significant trends and shifts, particularly with the rise of mid-range products that cater to Gen Zers' demand for affordable yet unique fragrances....
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Clean beauty has been present in the Thai market for over five years, yet its advancement has been gradual. Although there has been a rise in beauty and...
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The beauty and grooming service industry in Thailand is undergoing a dynamic transformation, driven by evolving consumer preferences and technological advancements. Thai consumers are increasingly prioritising personalised beauty...
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Address the skincare innovation gap with men-tailored products promoting preventive ageing. Seize opportunities in anti-ageing haircare and holistic acne solutions. Chayapat Ratchatawipasanan, Principal Analyst ...
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