Stay ahead of the curve and future-proof your business with Mintel’s Thailand Men’s Beauty Market Report 2023. Our full report is packed with consumer-led market intelligence, the latest market research, trends, and consumer behaviours affecting your business. Get a 360° view of the men’s beauty market and align your business strategy with the needs of your audience.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
Thai men are increasingly focusing on their appearance, with one third of them dedicating more time to their facial skincare routines. However, the male skincare category has been slow to innovate, with large focus remaining on mattifying, moisturising and whitening benefits. This gap in innovation presents an opportunity to meet the growing demand for preventive-ageing skincare products sought out by younger consumers, such as Gen Zs and Millennials.
This report, written by Chayapat Ratchatawipasanan, a leading research analyst, delivers in-depth commentary and analysis to highlight trends in the men’s beauty market market and add expert context to the numbers.
Address the skincare innovation gap with men-tailored products promoting preventive ageing. Seize opportunities in anti-ageing haircare and holistic acne solutions.
Chayapat Ratchatawipasanan
Principal Analyst
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more£ 5,000 – £ 21,600
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more£ 2,195
Thai men are embracing a more sophisticated approach to grooming, with polished looks inspired by K-Pop stars. These stylish, high-maintenance trends have gained momentum, with one third of...
Find out more£ 2,195
The facial skincare market in Thailand is undergoing a distinct transformation, with premiumisation at the forefront. Brands are increasingly incorporating dermacosmetics into their luxury offerings to meet the...
Find out more£ 2,195
This Report unveils evolving consumer preferences, shaped by a demand for high-performing, multifunctional skincare solutions. Key drivers influencing the market include a growing emphasis on premium facial cleansers...
Find out more£ 2,195
This Report delves into the evolving perceptions and behaviours of Thai consumers regarding beauty and ageing. It segments them into four distinct groups: Defensive Agers, Proactive Agers, Embracing...
Find out more£ 2,195
This Report delves into the Thai body skincare market, spotlighting the categories of body powder, moisturisers and shower products. It highlights the sluggish innovation in body powder, despite its...
Find out more
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
