Thailand Oral Care Market Report 2023
Market Intelligence Reports - What's Included
- Interactive Databook
- Multiple Report Formats
- Access to Clients Portal
- Custom Presentation Tool
To stay relevant in a cluttered market, brands will need to look for premiumising opportunities and targeting specific consumer groups such as braces wearers.
Sirinar Puppachat, Beauty & Personal Care Analyst
Collapse All
-
Executive Summary
- Key issues covered in this Report
- Graph 1: oral care launches with premium or economy positioning, 2016-22
- Graph 2: interest and willingness to pay towards toothpaste with advanced technology, 2022
- Graph 3: oral care products purchase consideration, 2022
- Graph 4: interest and willingness to pay for at-home DIY teeth whitening treatment, 2022
-
KEY TRENDS
- Functionality is leading the launches for high efficacy demands
- Graph 5: oral care launches by sub-category, 2016-22
- Premium oral care is viable under economic pressure
- Graph 6: oral care launches with premium or economy positioning, 2016-22
- Graph 7: attitudes towards value, 2022*
- Oral care products are starting to target more specific segments
- Graph 8: launches of oral care products containing claims for braces, 2017-23
- Graph 9: launches in oral care product for braces by selected claim category, 2017-23
- Graph 10: launches in oral care products by claim category, 2017-23
-
WHAT CONSUMERS WANT AND WHY
- Premium toothpaste user
- Graph 11: dental concerns, 2022
- Graph 12: purchase consideration, 2022
- Graph 13: selected oral care behaviours, 2022
- Graph 14: toothpaste products that consumers are interested in and would pay more for, 2022
- Premium toothpaste intenders
- Graph 15: Thailand, dental concern, 2022
- Graph 16: factors of consideration, 2022
- Graph 17: oral care products that consumers have not used in the last six months but are interested in trying, 2022
- Graph 18: oral care products that consumers are interested in and would pay more for, 2022
- Consumers with braces
- Graph 19: oral care behaviours, 2022
- Graph 20: oral care product usage, 2022
- Graph 21: interest and willingness to pay more for oral care products, 2022
- Graph 22: toothpaste features that consumers are interested in and would pay more for, 2022
-
APPENDIX
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
$ 2,995 (Excl.Tax)
- Instant access when you pay by credit card
- Add multiple reports to your cart to receive a discount
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out morePopular Related Reports
Thailand Facial Skincare Market Report 2025
$ 2,995
The facial skincare market in Thailand is undergoing a distinct transformation, with premiumisation at the forefront. Brands are increasingly incorporating dermacosmetics into their luxury offerings to meet the...
Find out moreThailand Sustainability in BPC Market Report 2025
$ 2,995
Discover key insights into sustainability in the BPC industry, Thai consumers' shifting expectations and practical strategies for a more sustainable future. Dollaya Buaoui, Research Analyst - Beauty and Personal...
Find out moreThailand Silver Beauty Consumer Report 2025
$ 2,995
This Report delves into the evolving perceptions and behaviours of Thai consumers regarding beauty and ageing. It segments them into four distinct groups: Defensive Agers, Proactive Agers, Embracing...
Find out moreOral Hygiene in Thailand (2023) – Market Sizes
$ 695
Oral Hygiene - Thailand by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers toothpaste, toothbrush and mouthwash...
Find out moreThailand Facial Cleanser Market Report 2025
$ 2,995
This Report unveils evolving consumer preferences, shaped by a demand for high-performing, multifunctional skincare solutions. Key drivers influencing the market include a growing emphasis on premium facial cleansers...
Find out moreThailand Attitudes towards Non-invasive Beauty Procedures Consumer Report 2025
$ 2,995
This Report delves into the rising trend of non-invasive facial procedures in Thailand, primarily among Zillennials. These procedures, which include treatments like Botox, fillers, and laser therapies, are...
Find out moreTrusted by global industry leaders
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
