Oral Hygiene – Thai Consumer Market Report 2020
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Dynamics of oral hygiene are strong as they start to cross over to beauty spaces. Sirinar Puppachat, Beauty & Personal Care Analyst…

Oral Hygiene – Thai Consumer Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Oral Hygiene – Thai Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Change is happening in the oral care landscape in Thailand. Interesting flavours and new experiences begin to show up on product shelves to offer new experiences to consumers. New oral care innovations are posing threats to the existing offerings, challenging their foothold within the category and driving them to find new inspiration.

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Expert analysis from a specialist in the field

Written by Sirinar Puppachat, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Dynamics of oral hygiene are strong as they start to cross over to beauty spaces. Sirinar Puppachat
Beauty & Personal Care Analyst

Table of Contents

  1. executive summAry

    • Key trends

      • Graph 1: dental treatment received, 2006-2017
      • Graph 2: oral hygiene launches with premium claims, January 2015
      • Graph 3: spend per capita on oral hygiene, 2013-2022
    • key drivers

      • Global trends and how they are playing out in thailand

        • consumer insight

          • 1. Movements within the category
          • Graph 4: oral care product current usage, November, 2019
          • Graph 5: oral care product usage, November 2019
          • Graph 6: oral care products that consumers "Never used it but interested in using it," November 2019
          • Graph 7: whitening and sensitive gum claims in oral hygiene product launches, January 2015
          • 2. Premiumisation in the category
          • Graph 8: dental issues, November 2019
          • Graph 9: oral hygiene product usage, November 2019
          • Graph 10: electric toothbrush users, November 2019
          • 3. Dental care crosses over to the beauty realm
          • Graph 11: consumers with beauty attitudes towards oral hygiene, by product usage, November 2019.
          • Graph 12: consumers with beauty attitudes towards oral hygiene, November 2019
        • Market application

          • Opportunities
          • Graph 13: oral hygiene product usage, November 2019
          • Graph 14: oral hygiene product launches by sub-category, January 2017
          • Graph 15: oral hygiene products that consumers "have never used but interested in using, November 2019
          • Graph 16: consumers who are interested in premium toothpaste, attitude towards toothpaste with advanced technology formulas, November 2019
          • Graph 17: product innovations interest in at-home DIY Whitening treatment, November 2019
          • Graph 18: attitudes towards oral hygiene by area, Novemeber 2019
          • Graph 19: flavour launches in oral hygiene products, January 2015
          • Who's innovating
          • Global innovations
        • Boardroom checklist

          About the report

          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


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          Thai Consumer Sample Report Cover

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