2023
0
Thailand Pet Food Market Report 2023
2023-06-14T07:01:35+01:00
REPB8C952EE_4DA6_498E_B27D_822C068F7D5B
2195
164168
[{"name":"Pets and Pet Food","url":"https:\/\/store.mintel.com\/industries\/household-home\/pets-pet-food"}]
Report
en_GB
Key opportunities lie in developing personalised pet nutrition, sustainable diet choices and premiumising with human-grade ingredients. Rashmika Khanijou, Research Analyst…

Thailand Pet Food Market Report 2023

£ 2,195 (Excl.Tax)

Description

Key opportunities lie in developing personalised pet nutrition, sustainable diet choices and premiumising with human-grade ingredients.

Rashmika Khanijou, Research Analyst

Table of Contents

  1. executive summary

    • Key issues covered in this Report
    • Graph 1: agreement with statement ‘I usually choose the more expensive pet food product for its value’, by area and income, 2023
  2. key trends

    • The pet humanisation phenomenon
    • The search for optimum health and wellness extends to pet food
    • Graph 2: top three most important factors considered when choosing packaged food and/or drinks, 2022
    • Graph 3: share of product launches in the pet food category, by select claim category, 2020-23
    • Graph 4: purchase of pet products, 2023
    • Growing viability for ‘all-natural’ and ‘plant-based’ products
    • Graph 5: value indicators in food and drink, 2022
    • Graph 6: association of natural/organic food and drinks with attributes, 2022
    • Sustainability gains importance
    • Graph 7: environmental/social issues of importance, 2022
  3. what consumers want and why

    • Pet ownership and choice of pet food
    • Graph 8: types of pets owned, 2023
    • Graph 9: ownership of dogs, by parental status of children under 18 in the household, 2023
    • Graph 10: ownership of cats, by generation and area, 2023
    • Graph 11: frequency of feeding types of pet food in the last six months, 2023
    • Graph 12: agreement with select statements, by food personas, 2023
    • Develop personalised pet food to address pet wellness concerns
    • Graph 13: agreement with select statement ‘I read the labels of pet food to choose the option that most suits my pets’ needs’, by age group, 2023
    • Graph 14: concerns about pets, by consumers who read the labels of pet food to choose the option that most suits pets’ needs vs total, 2023
    • Graph 15: share of product launches in the pet food category, by functional claims, 2020-23
    • Graph 16: willingness to pay more for pet food with functional ingredients, by consumers who read labels of pet food to choose the option that most suits pets’ needs vs total, 2023
    • Graph 17: willingness to pay more for pet food with select features, by consumers that read labels of pet food to choose the option that most suits pets’ needs vs total, 2023
    • Graph 18: share of product launches in the pet food category, by select nutrition claims, 2020-23
    • Graph 19: concerns about pets, by willingness to pay more for pet food with low/no/reduced sodium and added nutritional claims vs total, 2023
    • Develop sustainable pet food choices with ‘all-natural’ formulations and novel protein sources
    • Graph 20: consumer agreement with ‘I am trying to give my pet a diet that is better for the environment’, by age group and area, 2023
    • Graph 21: agreement with select statement by consumers who are trying to give their pet a diet that is better for the environment vs total, 2023
    • Graph 22: pet food launches, by share of select natural claims, 2020-23
    • Graph 23: willingness to pay more for select features in pet food, by consumers who are trying to give their pet a diet that is better for the environment vs total, 2023
    • Appeal to premium pet food shoppers with human-grade innovations
    • Graph 24: agreement with statement ‘I usually choose the more expensive pet food product for its value’, by area and income, 2023
    • Graph 25: association of pet food types with ‘premium’, respondents with monthly household income THB50,000+, 2023
    • Graph 26: agreement with select statement, by premium pet food shoppers, 2023
    • Increase palatability of dog food
    • Graph 27: agreement with statement ‘I try to make pet food more flavourful for my pets’, by pet ownership, 2023
    • Graph 28: willingness to pay more for descriptions of eating experience for pet in pet food by consumers who try to make pet food more flavourful for pets vs total, 2023
    • Graph 29: agreement with statement ‘toppers are a good way to make pet food more appetising’, by consumers who try to make pet food more flavourful for pets vs total, 2023
  4. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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Data

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Thai Consumer Sample Report Cover

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