Key opportunities lie in developing personalised pet nutrition, sustainable diet choices and premiumising with human-grade ingredients.
Rashmika Khanijou, Research Analyst
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executive summary
- Key issues covered in this Report
- Graph 1: agreement with statement ‘I usually choose the more expensive pet food product for its value’, by area and income, 2023
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key trends
- The pet humanisation phenomenon
- The search for optimum health and wellness extends to pet food
- Graph 2: top three most important factors considered when choosing packaged food and/or drinks, 2022
- Graph 3: share of product launches in the pet food category, by select claim category, 2020-23
- Graph 4: purchase of pet products, 2023
- Growing viability for ‘all-natural’ and ‘plant-based’ products
- Graph 5: value indicators in food and drink, 2022
- Graph 6: association of natural/organic food and drinks with attributes, 2022
- Sustainability gains importance
- Graph 7: environmental/social issues of importance, 2022
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what consumers want and why
- Pet ownership and choice of pet food
- Graph 8: types of pets owned, 2023
- Graph 9: ownership of dogs, by parental status of children under 18 in the household, 2023
- Graph 10: ownership of cats, by generation and area, 2023
- Graph 11: frequency of feeding types of pet food in the last six months, 2023
- Graph 12: agreement with select statements, by food personas, 2023
- Develop personalised pet food to address pet wellness concerns
- Graph 13: agreement with select statement ‘I read the labels of pet food to choose the option that most suits my pets’ needs’, by age group, 2023
- Graph 14: concerns about pets, by consumers who read the labels of pet food to choose the option that most suits pets’ needs vs total, 2023
- Graph 15: share of product launches in the pet food category, by functional claims, 2020-23
- Graph 16: willingness to pay more for pet food with functional ingredients, by consumers who read labels of pet food to choose the option that most suits pets’ needs vs total, 2023
- Graph 17: willingness to pay more for pet food with select features, by consumers that read labels of pet food to choose the option that most suits pets’ needs vs total, 2023
- Graph 18: share of product launches in the pet food category, by select nutrition claims, 2020-23
- Graph 19: concerns about pets, by willingness to pay more for pet food with low/no/reduced sodium and added nutritional claims vs total, 2023
- Develop sustainable pet food choices with ‘all-natural’ formulations and novel protein sources
- Graph 20: consumer agreement with ‘I am trying to give my pet a diet that is better for the environment’, by age group and area, 2023
- Graph 21: agreement with select statement by consumers who are trying to give their pet a diet that is better for the environment vs total, 2023
- Graph 22: pet food launches, by share of select natural claims, 2020-23
- Graph 23: willingness to pay more for select features in pet food, by consumers who are trying to give their pet a diet that is better for the environment vs total, 2023
- Appeal to premium pet food shoppers with human-grade innovations
- Graph 24: agreement with statement ‘I usually choose the more expensive pet food product for its value’, by area and income, 2023
- Graph 25: association of pet food types with ‘premium’, respondents with monthly household income THB50,000+, 2023
- Graph 26: agreement with select statement, by premium pet food shoppers, 2023
- Increase palatability of dog food
- Graph 27: agreement with statement ‘I try to make pet food more flavourful for my pets’, by pet ownership, 2023
- Graph 28: willingness to pay more for descriptions of eating experience for pet in pet food by consumers who try to make pet food more flavourful for pets vs total, 2023
- Graph 29: agreement with statement ‘toppers are a good way to make pet food more appetising’, by consumers who try to make pet food more flavourful for pets vs total, 2023
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appendix
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