Pet grooming and pet-friendly household care are white space opportunities as the Thai pet market starts to take off.
Sirinar Puppachat, Beauty & Personal Care Analyst
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EXECUTIVE SUMMARY
- Key issues covered in this Report
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key trends
- Graph 1: top pet care claims, % of total, 2018-23
- Graph 2: [no title]
- Graph 3: top six homecare cleaning launches with ‘pets’ claims, by category, 2018-23
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WHAT CONSUMERS WANT AND WHY
- Expand the grooming product repertoire for the Engaged Pet Groomer
- Graph 4: attitudes towards the statement ‘Pet grooming is a tedious task’, 2023
- Graph 5: pet grooming product usage, 2023
- Graph 6: attitudes towards the statement ‘maintaining my pet’s appearance is important to me’, 2023
- Graph 7: most important factors when buying pet grooming products, 2023
- Graph 8: most important factors when buying pet grooming products, 2023
- Urban cat owners are the target for premium grooming products
- Graph 9: generational group, 2023
- Graph 10: top three pets owned, by area, 2023
- Graph 11: grooming product usage, 2023
- Graph 12: grooming products that consumers are interested in and would pay more for, 2023
- Spotless Pet Protectors are torn between home hygiene and pet safety
- Graph 13: attitudes towards the statement ‘Owning a pet means compromising on overall home hygiene’, 2023
- Graph 14: attitudes towards the statement ‘Scents used in household care products are too strong to be used around pets’, 2023
- Graph 15: attitudes towards the statement ‘Disposable cleaning products are better at tackling pet messes than reusable ones’, 2023
- Graph 16: cleaning products that consumers are interested in and would pay more for, 2023
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