Driven by Gen Z, Thais have swayed towards omnivorous diets, creating new opportunities for plant-based food, meat and dairy alternatives and novel protein sources.
Rashmika Khanijou, Research Analyst
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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Grow as a staple for satiety with a health/indulgence balance, unlock new occasions beyond downtime and trigger trial through functionality and global flavours.Rashmika Khanijou, Research Analyst ...
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In 2024, the landscape of Thai breakfast is evolving, seamlessly integrating traditional flavours with modern dietary preferences. As the demand for convenient and nutritious morning meals grows among...
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Focus on dialling up taste appeal, but also balance health and environmental credentials to charm consumers towards dairy alternative products.Pimwadee Aguilar, Associate Director Food & Drink -...
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Japanese and Korean cuisines dominate the Thai market, followed by Chinese, and new culinary experiences are a key driver for Thais exploring international foods. Convenience is crucial for world...
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Most Thais want to be active to improve their weight, but face challenges. Active enthusiasts look for VMS and meal replacements to level up their routine, while those...
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