2022
0
Thailand Processed Fish Market Report 2022
2023-01-13T10:01:30+00:00
REPE5261F45_C8CB_4C91_8E75_92A76E69CC35
2195
159446
[{"name":"Meat and Fish","url":"https:\/\/store.mintel.com\/industries\/food\/meat-fish"}]
Report
en_GB
Deliver value by reinforcing fish's positioning as affordable nutrition, elevating the cooking experience and tapping into the better-for-you snacking occasion. Rashmika Khanijou, Research Analyst…
  1. /
  2. All Industries
  3. /
  4. Food
  5. /
  6. Meat and Fish
  7. /
  8. Thailand Processed Fish Market Report 2022

Thailand Processed Fish Market Report 2022

Reports - What's Included
  • Multiple Report Formats
  • Access to our Clients Portal
  • Interactive Databook
  • Custom Presentation Tool

Deliver value by reinforcing fish’s positioning as affordable nutrition, elevating the cooking experience and tapping into the better-for-you snacking occasion.

Rashmika Khanijou, Research Analyst

Collapse All
  1. executive summary

    • Key issues covered in this Report
    • Graph 1: health benefits consumers are interested in getting from food and drinks, 2022
    • Graph 2: agreement with select statement “I choose processed fish/seafood products that have sustainability credentials”, by financial situation, 2022
  2. key trends

    • The rising demand for permissibility and functionality
    • Graph 3: top three most important factors considered when choosing packaged food and/or drinks, 2022
    • Graph 4: health benefits consumers are interested in getting from food and drink, 2022
    • Graph 5: functional claims in food and drink products, by market, 2019-22
    • Growing demand for kitchen hacks as homecooking becomes a norm
    • Graph 6: frequency of cooking at home in the last one year, 2022
    • Eco-wakening: rise in sustainable consumers
    • Graph 7: agreement that the statement “I try to act in a way that is not harmful to the environment” describes me very well, 2022
    • Snacking becomes an integral part of consumers’ lives
    • Graph 8: qualities looked for in a snack, 2022
  3. consumer insights

    • Consumption of processed fish
    • Graph 9: change in consumption of fish/seafood as compared to six months ago, 2022
    • Graph 10: agreement with statement “I plan to replace processed fish/seafood products with more affordable choices in the next six months”, by select age and gender group, vs total, 2022
    • Graph 11: attributes in processed fish/seafood products that consumers are willing to pay more for, 2022
    • Graph 12: share of launches in processed fish category with plus and functional claims, 2019-22
    • Graph 13: change in consumption of processed fish and/or seafood formats compared to six months ago, 2022
    • Graph 14: consumers that have been eating processed fish more in a poke bowl in the past six months, by consumers that have consumed more packed fish/seafood ready meals compared to six months ago, vs total, 2022
    • The snacking opportunity
    • Graph 15: % of consumers that are willing to pay more for processed fish/seafood with select features, by consumers who would like to see more processed fish/seafood that come in snackable formats, vs, total, 2022
    • Graph 16: willingness to pay more for select features in processed fish/seafood products, by consumers who would like to see more processed fish/seafood products that come in snackable formats, vs total, 2022
    • Graph 17: willingness to pay more for processed fish/seafood products that have low sodium content, by consumers who would like to see more processed fish/seafood products that come in snackable formats, vs total, 2022
    • Enhance the cooking experience of processed fish
    • Graph 18: agreement with select statement “I have been cooking processed fish/seafood products at home more often in the past six months”, by financial situation, 2022
    • Graph 19: agreement with select statement “Brands should be offering more information about how to cook fish/seafood”, by financial situation, 2022
    • Graph 20: consumers that would like to see more processed fish/seafood products that suggest suitable recipes for different meal times (eg breakfast, dinner), by generation, 2022
    • Build the sustainability credentials of fish products
    • Graph 21: agreement with select statement “I choose processed fish/seafood products that have sustainability credentials”, by financial situation, 2022
    • Graph 22: % of consumers that are willing to pay more for processed fish/seafood products that specifies source of origin on packaging, by consumers that would like to see more processed fish/seafood products that promise responsible practices, vs total, 2022
    • Graph 23: % of consumers that would like to see more processed fish/seafood products that use packaging made with ocean-bound plastic, by consumers who would like to see more fish/seafood products that promise responsible practices, vs total, 2022
  4. appendix

Why Choose Mintel?

Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:

  • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
  • Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
  • Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
  • Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

Browse our sample PDF report below:

Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 2,195 (Excl.Tax)
  • Instant access when you pay by credit card
  • Save up to 20% when you purchase multiple reports
Buy now

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more

Popular Related Reports

Global Outlook on Sustainability: A Consumer Study 2024-25

£ 5,000£ 21,600

Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...

Find out more

Thailand Poultry Consumption Consumer Report 2025

£ 2,195

The Report examines the factors influencing poultry consumption in Thailand, highlighting key factors influencing consumer behaviour and market dynamics. As concerns about ultra-processed foods continue to grow, Thais are...

Find out more

Thailand Processed Meat Market Report 2023

£ 2,195

Move beyond being a side dish and position as a main protein; target two ends of the financial spectrum (mass and premium), and offer flavour novelty in snacks.

Find out more

Processed Fish in Thailand (2022) – Market Sizes

£ 495

Processed Fish in Thailand by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2022. This report covers packaged processed fish, seafood...

Find out more

Thailand Ready Meals Market Report 2025

£ 2,195

The Thai ready meals market is losing daily consumption. To reverse this trend and retain regular users, the category must revitalise consumer interest and encourage consistent engagement. Efficiency is...

Find out more

Thailand Protein and Protein Alternatives Market Report 2023

£ 2,195

High consumer interest in protein continues to present opportunities for both animal and plant-based protein food products.Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer ...

Find out more

Trusted by global industry leaders

Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.

It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.

Pauline Robson, Managing Partner, Mediacom

When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.

They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.

So overall, it’s the level of detail and the quality of forecasting that really stand out for me.

Rebecca Green, Market Insight Manager, Wincanton

Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.

When carrying out background research, I find Mintel an excellent starting point.

The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.

Ben Zeidler, Director - Research and Analytics, Tenth Wave

We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.

They’re an innovative company, with a client-focused team that always delivers.

Abby Carvosso, Group Managing Director, Bauer Media Group

We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.

Mintel gives us all that. It’s a great brand and one that is trusted by clients.

Marie Stafford, European Director, The Innovation Group, Wunderman Thompson

Is this report right for you?

From consumer reports to customised growth strategies. We have an option to suit your business requirements.

Find out more