Move beyond being a side dish and position as a main protein; target two ends of the financial spectrum (mass and premium), and offer flavour novelty in snacks.
Rashmika Khanijou, Research Analyst
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executive summary
- Key issues covered in this Report
- Graph 1: ways of consuming processed meat, by select consumption occasions in the last six months, 2023
- Graph 2: agreement with select statements about processed meat, by financial situation, 2023
- Graph 3: interest in select processed meat flavours, by generation, 2023
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key trends
- The search for optimum health and wellness
- Graph 4: attribute association of natural/organic food and drink, 2022
- Graph 5: share of product launches in the processed meat category, by top 20 claims, 2020-23
- Graph 6: top three most important factors considered when choosing packaged food and/or drinks, 2022
- Growing viability for plant-based meats
- Graph 7: change in dietary preference, 2021-22
- Graph 8: interest in trying types of plant-based food and drink alternatives, 2022
- Demand for experiential food and drink
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what consumers want and why
- Graph 9: processed meat types consumed in the last six months, 2023
- Graph 10: processed meat formats eaten in the last six months, 2023
- Ways of consuming processed meat
- Graph 11: ways of consuming processed meat in the last six months, 2023
- Graph 12: association of different processed meat formats, 2023
- Graph 13: ways of consuming processed meat, by select consumption occasions in the last six months, 2023
- Graph 14: consumption of processed meat as a pairing with a beverage, consumers who have processed meat during snacking occasions vs those that don't consume processed meat during snacking occasions, 2023
- Affordable vs premium processed meat
- Graph 15: agreement with select statements about processed meat, by financial situation, 2023
- Graph 16: concern regarding financial situation, by consumers that are trying to cut back on the amount spent on processed meat products vs total, 2023
- Graph 17: premium claim in processed meat launches, 2020-23
- Graph 18: willingness to pay more for features in processed meat products, Premium Consumers vs total, 2023
- Graph 19: share of processed meat product launches, by functional claims, 2020-23
- Graph 20: consumers that read labels of processed meat products to find the option that most suits their needs, by Premium Consumer vs total, 2023
- Graph 21: willingness to pay more for select features in processed meat products, by age, 2023
- Graph 22: willingness to pay more for high/added protein in processed meat products, by gender and age group, 2023
- Graph 23: agreement with select statements, Premium Consumers vs total, 2023
- Graph 24: consumers who have been consuming plant-based processed meat products (ie made from plant-protein) more often, Premium Consumers vs total, 2023
- The flavour opportunity
- Graph 25: consumers who usually choose flavoured processed meat products (eg cheese, marinade) over unflavoured, by consumption occasion in the last six months, 2023
- Graph 26: consumers who usually choose to consume flavoured processed meat products (eg cheese, marinade) over unflavoured, by type consumed in the last six months, 2023
- Graph 27: processed meat flavours that consumers are interested in trying, 2023
- Graph 28: interest in select processed meat flavors, by generation, 2023
- Graph 29: regional cuisine types of interest in ready meals, consumers who usually consume flavoured processed meat products over unflavoured vs total, 2023
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appendix
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