2023
0
Thailand Protein and Protein Alternatives Market Report 2023
2023-06-07T13:01:46+01:00
REP9397C466_08CF_4CD9_AC8B_B360C8137FF4
2195
163985
[{"name":"Meat and Fish","url":"https:\/\/store.mintel.com\/industries\/food\/meat-fish"},{"name":"Vegan and Plant-based","url":"https:\/\/store.mintel.com\/industries\/food\/vegan-plant-based"}]
Report
en_GB
High consumer interest in protein continues to present opportunities for both animal and plant-based protein food products.Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer…
  1. /
  2. All Industries
  3. /
  4. Food
  5. /
  6. Meat and Fish
  7. /
  8. Thailand Protein and Protein Alternatives Market Report 2023

Thailand Protein and Protein Alternatives Market Report 2023

Reports - What's Included
  • Multiple Report Formats
  • Access to our Clients Portal
  • Interactive Databook
  • Custom Presentation Tool

High consumer interest in protein continues to present opportunities for both animal and plant-based protein food products.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

Collapse All
  1. executive summary

    • Key issues covered in this Report
    • Graph 1: association of protein sources to various attributes, 2023
    • Graph 2: association of animal and plant-based protein sources with various attributes, by age, 2023
    • Graph 3: motivations to eat more plant-based meat alternative products among current users, 2023
  2. key trends and market factors

    • A shift towards health and wellness
    • Graph 4: life expectancy at birth, 2000-20
    • Graph 5: food and drink launches with protein claims, by category, 2020-23
    • Rise of plant-based proteins
    • Graph 6: food and drink launches, by select claim, 2020-23
    • Graph 7: food and drink launches, by select claim, 2020-23
    • Graph 8: consumer awareness of and interest in health ingredients, 2022
    • Innovation in alternative protein sources
  3. what consumers want and why

    • Animal-based protein
    • Graph 9: proteins eaten by category, 2023
    • Graph 10: consumption intent of poultry (eg chicken, turkey) in the next three months, by age, 2023
    • Graph 11: consumption intent of meat (eg beef, pork) in the next three months, by age, 2023
    • Graph 12: association of protein sources to various attributes, 2023
    • Graph 13: association of protein sources to various attributes, 2023
    • Natural plant-based proteins (PBPs)
    • Graph 14: diet preferences, by age and gender, 2023
    • Graph 15: consumption intention of various alternative protein sources, 2023
    • Graph 16: repertoire of plant-based protein sources, by age, 2023
    • Graph 17: association of legumes of being 'easy to cook', 2023
    • Graph 18: agreement with the statement 'I plan to substitute animal meat with other plant-based protein in my diet to reduce food cost', by region, 2023
    • Plant-based meat alternatives (PBMAs)
    • Graph 19: consumption of plant-based meat alternative products for protein, by age and living area, 2023
    • Graph 20: consumption intention of plant-based meat alternative products, by age and living area, 2023
    • Graph 21: agreement with the statement 'I choose to eat plant-based meat alternative products mostly when I want to try something new', by age, 2023
    • Graph 22: motivations to eat more plant-based meat alternative products among current users, 2023
    • Graph 23: factors that will motivate consumers to eat more plant-based meat alternative products, by age, 2023
    • Graph 24: consumption intent of plant-based meat alternatives among consumers who are concerned and not concerned about the impact of meat production on the environment, 2023
    • Graph 25: interest in various protein innovations, 2023
  4. appendix

    Why Choose Mintel?

    Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.

    Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:

    • Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
    • Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
    • Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
    • Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.

    Browse our sample PDF report below:

    Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
    £ 2,195 (Excl.Tax)
    • Instant access when you pay by credit card
    • Save up to 20% when you purchase multiple reports
    Buy now

    Is this report right for you?

    From consumer reports to customised growth strategies. We have an option to suit your business requirements.

    Find out more

    Popular Related Reports

    Global Outlook on Sustainability: A Consumer Study 2024-25

    £ 5,000£ 21,600

    Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...

    Find out more

    Thailand Dairy Alternatives Market Report 2023

    £ 2,195

    Focus on dialling up taste appeal, but also balance health and environmental credentials to charm consumers towards dairy alternative products.Pimwadee Aguilar, Associate Director Food & Drink -...

    Find out more

    Thailand Processed Meat Market Report 2023

    £ 2,195

    Move beyond being a side dish and position as a main protein; target two ends of the financial spectrum (mass and premium), and offer flavour novelty in snacks.

    Find out more

    Thailand Plant-based Diets Market Report 2022

    £ 2,195

    Driven by Gen Z, Thais have swayed towards omnivorous diets, creating new opportunities for plant-based food, meat and dairy alternatives and novel protein sources.Rashmika Khanijou, Research Analyst ...

    Find out more

    Thailand Processed Fish Market Report 2022

    £ 2,195

    Deliver value by reinforcing fish's positioning as affordable nutrition, elevating the cooking experience and tapping into the better-for-you snacking occasion. Rashmika Khanijou, Research Analyst ...

    Find out more

    Processed Fish in Thailand (2022) – Market Sizes

    £ 495

    Processed Fish in Thailand by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2022. This report covers packaged processed fish, seafood...

    Find out more

    Trusted by global industry leaders

    We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.

    As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.

    We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.

     

    Andrew Neeson, Market Intelligence Manager, VocaLink

    There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.

    However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.

    Stephen Taylor-Brown, Managing Director, Abacus

    Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.

    Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.

    Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon

    We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.

    They’re an innovative company, with a client-focused team that always delivers.

    Abby Carvosso, Group Managing Director, Bauer Media Group

    Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.

    When carrying out background research, I find Mintel an excellent starting point.

    The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.

    Ben Zeidler, Director - Research and Analytics, Tenth Wave

    Is this report right for you?

    From consumer reports to customised growth strategies. We have an option to suit your business requirements.

    Find out more