High consumer interest in protein continues to present opportunities for both animal and plant-based protein food products.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more€ 5,900 – € 24,200
Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
Find out more€ 2,600
Focus on dialling up taste appeal, but also balance health and environmental credentials to charm consumers towards dairy alternative products.Pimwadee Aguilar, Associate Director Food & Drink -...
Find out more€ 2,600
Deliver value by reinforcing fish's positioning as affordable nutrition, elevating the cooking experience and tapping into the better-for-you snacking occasion. Rashmika Khanijou, Research Analyst ...
Find out more€ 2,600
The Report examines the factors influencing poultry consumption in Thailand, highlighting key factors influencing consumer behaviour and market dynamics. As concerns about ultra-processed foods continue to grow, Thais are...
Find out more€ 2,600
Move beyond being a side dish and position as a main protein; target two ends of the financial spectrum (mass and premium), and offer flavour novelty in snacks.
Find out more€ 2,600
The majority of Thais identify as omnivores – a trend that has steadily grown over the years, and the percentages of both carnivores and flexitarians have declined. This...
Find out more
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
