High consumer interest in protein continues to present opportunities for both animal and plant-based protein food products.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
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executive summary
- Key issues covered in this Report
- Graph 1: association of protein sources to various attributes, 2023
- Graph 2: association of animal and plant-based protein sources with various attributes, by age, 2023
- Graph 3: motivations to eat more plant-based meat alternative products among current users, 2023
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key trends and market factors
- A shift towards health and wellness
- Graph 4: life expectancy at birth, 2000-20
- Graph 5: food and drink launches with protein claims, by category, 2020-23
- Rise of plant-based proteins
- Graph 6: food and drink launches, by select claim, 2020-23
- Graph 7: food and drink launches, by select claim, 2020-23
- Graph 8: consumer awareness of and interest in health ingredients, 2022
- Innovation in alternative protein sources
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what consumers want and why
- Animal-based protein
- Graph 9: proteins eaten by category, 2023
- Graph 10: consumption intent of poultry (eg chicken, turkey) in the next three months, by age, 2023
- Graph 11: consumption intent of meat (eg beef, pork) in the next three months, by age, 2023
- Graph 12: association of protein sources to various attributes, 2023
- Graph 13: association of protein sources to various attributes, 2023
- Natural plant-based proteins (PBPs)
- Graph 14: diet preferences, by age and gender, 2023
- Graph 15: consumption intention of various alternative protein sources, 2023
- Graph 16: repertoire of plant-based protein sources, by age, 2023
- Graph 17: association of legumes of being 'easy to cook', 2023
- Graph 18: agreement with the statement 'I plan to substitute animal meat with other plant-based protein in my diet to reduce food cost', by region, 2023
- Plant-based meat alternatives (PBMAs)
- Graph 19: consumption of plant-based meat alternative products for protein, by age and living area, 2023
- Graph 20: consumption intention of plant-based meat alternative products, by age and living area, 2023
- Graph 21: agreement with the statement 'I choose to eat plant-based meat alternative products mostly when I want to try something new', by age, 2023
- Graph 22: motivations to eat more plant-based meat alternative products among current users, 2023
- Graph 23: factors that will motivate consumers to eat more plant-based meat alternative products, by age, 2023
- Graph 24: consumption intent of plant-based meat alternatives among consumers who are concerned and not concerned about the impact of meat production on the environment, 2023
- Graph 25: interest in various protein innovations, 2023
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appendix
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