Ready Meals – Thai Consumer Market Report 2020
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Meet growing competition by moving beyond convenience and developing better taste, freshness and nutrition credentials. Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer…

Ready Meals – Thai Consumer Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Ready Meals – Thai Consumer market, and the behaviours, preferences and habits of the consumer.

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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Urbanisation has transformed consumers’ lifestyles and eating spaces. Consumers are increasingly time-pressured and require time-saving solutions. Home cooking has become a chore, dining out is too tiring, and therefore order-in and grab-and-go are on the rise, especially among younger demographics. Eating needs to be quick and easy, aiding the appeal of ready meals.

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Expert analysis from a specialist in the field

Written by Pimwadee Aguilar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Meet growing competition by moving beyond convenience and developing better taste, freshness and nutrition credentials Pimwadee Aguilar
Associate Director Food & Drink

Table of Contents


    • Key TRENDS

      • Global trends and how they are playing out in Thailand
      • Key trends impacting ready meals in Thailand
      • Graph 1: Life expectancy for Thailand, 1969-2019
      • Graph 2: "Taking care of my health is a top priority for me, July 2019

      • Ready meal consumers
      • Graph 3: Consumption of various types of meals in the last six months, July 2019
      • Graph 4: Consumption of ready meals, by age, July 2019
      • Graph 5: Consumption of ready meals by region, July 2019
      • Graph 6: Consumption of ready meals by working situation, August 2019
      • Graph 7: Usage of food delivery, by employment status, July 2019
      • Graph 8: Consumption of ready meals, by employment status, July 2019
      • Eating occasions
      • Graph 9: Consumption of ready meals during dinner, by area, July 2019
      • Graph 10: Ready meal consumption occasions, by age, July 2019
      • Consumption drivers and barriers of ready meals
      • Graph 11: Drivers to consumption of ready meals, July 2019
      • Graph 12: Barriers to ready meals consumption, July 2019
      • Graph 13: "I preference of home-cooked meals over ready meals", by age, July 2019
      • Graph 14: Attributes of interest in ready meals, July 2019
      • Graph 15: Top 10 nutritional claims in ready meal launches, Jan 2017-Dec 2019
      • Graph 16: Top 5 attributes of interest in ready meals, by age, July 2019
    • Market Application

      • Opportunity 1: Shed the 'overly-processed' image with a make-over
      • Opportunity 2: Rise above the competition with strong nutritional benefits
      • Graph 17: % launches of ready meals with "environmentally friendly package" claim, 2019
      • Opportunity 3: Assist consumers with easier choices
      • Opportunity 4: Open up evening and on-the-go consumption
      • Graph 18: Ready meal launches by storage type, Jan 2017-Dec 2019
      • Graph 19: Ready meal launches by storage type, Jan 2017-Dec 2019
      • Who's innovating
      • Global innovations
    • appendix

      About the report

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