2023
0
Thailand Salty Snacks Market Report 2023
2023-07-11T11:01:25+01:00
REPBCA1F7DB_8738_44C3_89C9_B5442C568273
2195
164878
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Report
en_GB
Sodium reduction can help motivate consumption. Consumers want salty snacks to support physical, mental and emotional health while also delivering flavour novelty.Rashmika Khanijou, Research Analyst…
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  8. Thailand Salty Snacks Market Report 2023

Thailand Salty Snacks Market Report 2023

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Sodium reduction can help motivate consumption. Consumers want salty snacks to support physical, mental and emotional health while also delivering flavour novelty.

Rashmika Khanijou, Research Analyst

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  1. executive summary

    • Key issues covered in this Report
    • Graph 1: interest in trying healthy salty snacks, by consumption frequency of salty snacks in the last three months, 2023
  2. key trends

    • The emotional snacking revolution
    • Graph 2: ways of enhancing state of mind in the last six months, 2022
    • Graph 3: food and/or drink consumed to enhance state of mind in the last six months, 2022
    • Growing demand for permissible and functional indulgence
    • Graph 4: top three most important factors considered when choosing packaged food and/or drinks, 2022
    • Graph 5: launches of food and drinks, by claim category, 2020-22
    • The adventuresome consumer: hunger for new experiences
    • Graph 6: attributes in food and/or drinks that consumers think can enhance mental wellness, 2022
  3. What consumers want and why

    • Consumption of salty snacks
    • Graph 7: consumption frequency of salty snacks in the last three months, 2023
    • Graph 8: select consumption frequency of salty snacks in the last three months, by generation, 2023
    • Graph 9: consumption of salty snack types in the last three months, 2023
    • Graph 10: consumption of select salty snack types in the last three months, by generation, 2023
    • Drive consumption with permissible indulgence
    • Graph 11: interest in trying healthy salty snacks, by consumption frequency of salty snacks in the last three months, 2023
    • Graph 12: reasons for not consuming salty snacks more frequently, 2023
    • Graph 13: select 'very interested' in trying healthy salty snacks, by region and area, 2023
    • Graph 14: agreement with select statements about salty snacks, by monthly personal income and financial situation, 2023
    • Graph 15: factors most crucial for a salty snack to be healthy enough to consume, 2023
    • Graph 16: 'low in salt' is crucial for a salty snack to be healthy enough to consume, by generation, 2023
    • Graph 17: consumers that have not consumed salty snacks more frequently in the last three months because the sodium content is concerning, by generation, 2023
    • Optimise nutrition for the 'snackified-meal' occasion
    • Opportunity for snacks that feed the mind
    • Graph 18: select 'contains functional ingredients for both physical and mental health well being' as crucial factor for a salty snack to be healthy enough to consume, by gender and age, 2023
    • Drive engagement with fun and novel flavour innovations
    • Graph 19: consumers that constantly look for new flavors of salty snacks to try, by consumption frequency, 2023
  4. appendix

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