Sodium reduction can help motivate consumption. Consumers want salty snacks to support physical, mental and emotional health while also delivering flavour novelty.
Rashmika Khanijou, Research Analyst
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executive summary
- Key issues covered in this Report
- Graph 1: interest in trying healthy salty snacks, by consumption frequency of salty snacks in the last three months, 2023
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key trends
- The emotional snacking revolution
- Graph 2: ways of enhancing state of mind in the last six months, 2022
- Graph 3: food and/or drink consumed to enhance state of mind in the last six months, 2022
- Growing demand for permissible and functional indulgence
- Graph 4: top three most important factors considered when choosing packaged food and/or drinks, 2022
- Graph 5: launches of food and drinks, by claim category, 2020-22
- The adventuresome consumer: hunger for new experiences
- Graph 6: attributes in food and/or drinks that consumers think can enhance mental wellness, 2022
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What consumers want and why
- Consumption of salty snacks
- Graph 7: consumption frequency of salty snacks in the last three months, 2023
- Graph 8: select consumption frequency of salty snacks in the last three months, by generation, 2023
- Graph 9: consumption of salty snack types in the last three months, 2023
- Graph 10: consumption of select salty snack types in the last three months, by generation, 2023
- Drive consumption with permissible indulgence
- Graph 11: interest in trying healthy salty snacks, by consumption frequency of salty snacks in the last three months, 2023
- Graph 12: reasons for not consuming salty snacks more frequently, 2023
- Graph 13: select 'very interested' in trying healthy salty snacks, by region and area, 2023
- Graph 14: agreement with select statements about salty snacks, by monthly personal income and financial situation, 2023
- Graph 15: factors most crucial for a salty snack to be healthy enough to consume, 2023
- Graph 16: 'low in salt' is crucial for a salty snack to be healthy enough to consume, by generation, 2023
- Graph 17: consumers that have not consumed salty snacks more frequently in the last three months because the sodium content is concerning, by generation, 2023
- Optimise nutrition for the 'snackified-meal' occasion
- Opportunity for snacks that feed the mind
- Graph 18: select 'contains functional ingredients for both physical and mental health well being' as crucial factor for a salty snack to be healthy enough to consume, by gender and age, 2023
- Drive engagement with fun and novel flavour innovations
- Graph 19: consumers that constantly look for new flavors of salty snacks to try, by consumption frequency, 2023
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appendix
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