2023
0
Thailand Senior Food and Drink Solutions Market Report 2023
2023-08-18T03:01:47+01:00
REP8659073A_A8EE_4C0B_914A_B780CA256015
2195
165842
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Report
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Discover how the ageing population's changing priorities and evolving health needs present a lucrative market for innovative and tailored products.Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer…
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  6. Thailand Senior Food and Drink Solutions Market Report 2023

Thailand Senior Food and Drink Solutions Market Report 2023

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Discover how the ageing population's changing priorities and evolving health needs present a lucrative market for innovative and tailored products.

Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer

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  1. executive summary

    • Key issues covered in this Report
    • Graph 1: health concerns among seniors, 2023
    • Graph 2: purchase decision makers, by age, 2023
  2. key trends and market factors

    • The population shift
    • The drive to sustain quality of life through the ages
    • Graph 3: repertoire of current health concerns, by age, 2023
    • Graph 4: percentage of Thai seniors with high blood pressure, 2002-17
    • Graph 5: percentage of Thai seniors with diabetes, 2002-17
    • New product development for seniors
    • Graph 6: % of share of food, drink and VMS launches with healthy ageing positioning*, by region, 2018-23
    • Graph 7: % of share of food, drink and VMS launches with healthy ageing positioning*, by market, 2018-23
    • Graph 8: food and drink launches with senior claims, by market, 2020-23
    • Graph 9: share of food and drink products with a senior claim, by sub-category, 2020-23
    • Graph 10: claims in food and drink products with a senior claim, 2020-2023
  3. What consumers want and why

    • Understanding today's Thai seniors
    • Graph 11: overall satisfaction with life in the past 12 months, by age, 2023
    • Graph 12: health concerns among seniors, 2023
    • Graph 13: motivators for Thai seniors to change their diet in the next six months, 2023
    • Graph 14: seniors' agreement with statements relating to food and drink products, by age, 2023
    • The real gatekeepers
    • Graph 15: food and drink purchase decision-maker, by gender, 2023
    • Graph 16: food and drink purchase decision-makers, by age, 2023
    • Graph 17: top trusted information sources about recommendations for food and drinks among seniors, 2023
    • Graph 18: trust in offline and online information sources about recommendations for food and drinks among seniors who make their own food and drink purchase decisions, 2023
    • Product designs for Thai seniors
    • Graph 19: important factors seniors consider when choosing food and drinks for own consumption, 2023
    • Graph 20: health concerns among seniors, by age, 2023
    • Graph 21: health conditions of concern, by age, 2023
    • Graph 22: health conditions of concern, by age, 2023
    • Graph 23: actions seniors are planning to make in the intake of the following food/drink products, 2023
    • Graph 24: actions seniors are planning to make in the intake of the following food/drink products, 2023
  4. appendix

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