Discover how the ageing population's changing priorities and evolving health needs present a lucrative market for innovative and tailored products.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
Collapse All
-
executive summary
- Key issues covered in this Report
- Graph 1: health concerns among seniors, 2023
- Graph 2: purchase decision makers, by age, 2023
-
key trends and market factors
- The population shift
- The drive to sustain quality of life through the ages
- Graph 3: repertoire of current health concerns, by age, 2023
- Graph 4: percentage of Thai seniors with high blood pressure, 2002-17
- Graph 5: percentage of Thai seniors with diabetes, 2002-17
- New product development for seniors
- Graph 6: % of share of food, drink and VMS launches with healthy ageing positioning*, by region, 2018-23
- Graph 7: % of share of food, drink and VMS launches with healthy ageing positioning*, by market, 2018-23
- Graph 8: food and drink launches with senior claims, by market, 2020-23
- Graph 9: share of food and drink products with a senior claim, by sub-category, 2020-23
- Graph 10: claims in food and drink products with a senior claim, 2020-2023
-
What consumers want and why
- Understanding today's Thai seniors
- Graph 11: overall satisfaction with life in the past 12 months, by age, 2023
- Graph 12: health concerns among seniors, 2023
- Graph 13: motivators for Thai seniors to change their diet in the next six months, 2023
- Graph 14: seniors' agreement with statements relating to food and drink products, by age, 2023
- The real gatekeepers
- Graph 15: food and drink purchase decision-maker, by gender, 2023
- Graph 16: food and drink purchase decision-makers, by age, 2023
- Graph 17: top trusted information sources about recommendations for food and drinks among seniors, 2023
- Graph 18: trust in offline and online information sources about recommendations for food and drinks among seniors who make their own food and drink purchase decisions, 2023
- Product designs for Thai seniors
- Graph 19: important factors seniors consider when choosing food and drinks for own consumption, 2023
- Graph 20: health concerns among seniors, by age, 2023
- Graph 21: health conditions of concern, by age, 2023
- Graph 22: health conditions of concern, by age, 2023
- Graph 23: actions seniors are planning to make in the intake of the following food/drink products, 2023
- Graph 24: actions seniors are planning to make in the intake of the following food/drink products, 2023
-
appendix
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save up to 20% when you purchase multiple reports
Discount automatically applied in basket
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
Mintel is really good for getting a handle on a particular category quickly. If we are working on a new business pitch in an area we don’t have much experience in, it’s a brilliant way to get up to speed with what’s going on, what’s changing and what the key trends are in any category.
It’s very rare now that anyone will plough through a 200-page report – that’s why the summaries are really useful. We know they are backed up by a lot of detail, so if you need to go into something in more depth you know the information will be all there for you.
Pauline Robson, Managing Partner, Mediacom
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
