Discover how the ageing population's changing priorities and evolving health needs present a lucrative market for innovative and tailored products.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
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The Thai ready meals market is losing daily consumption. To reverse this trend and retain regular users, the category must revitalise consumer interest and encourage consistent engagement. Efficiency is...
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Blurred beverages are on the rise, blending traditionally distinct drink categories. This trend combines different beverage types, ingredients, functionalities and consumption occasions. Popularised by the demand for low-/no-alcohol...
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As consumers shift towards a more diverse and inclusive diet, plant-based options are securing a place in their repertoires. Dairy alternatives like plant-based milk are linked to healthy...
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Thailand's beverage market presents growth opportunities beyond coffee, the nation's favourite drink. To increase daily consumption, non-alcoholic beverage brands can focus on balancing indulgence and functionality, particularly with...
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Instant foods continue to be a household staple in Thailand, with standard instant noodle packs leading in popularity. However, fewer than 20% of Thais have expressed an intention...
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Enhance the credibility of functional food & drink in brain care, premiumise with next-gen nutrient synergies and expand occasion identities for brain-boosters. Rashmika Khanijou, Senior Analyst ...
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