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executive summary
- Key issues covered in this Report
- Graph 1: health concerns among seniors, 2023
- Graph 2: purchase decision makers, by age, 2023
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key trends and market factors
- The population shift
- The drive to sustain quality of life through the ages
- Graph 3: repertoire of current health concerns, by age, 2023
- Graph 4: percentage of Thai seniors with high blood pressure, 2002-17
- Graph 5: percentage of Thai seniors with diabetes, 2002-17
- New product development for seniors
- Graph 6: % of share of food, drink and VMS launches with healthy ageing positioning*, by region, 2018-23
- Graph 7: % of share of food, drink and VMS launches with healthy ageing positioning*, by market, 2018-23
- Graph 8: food and drink launches with senior claims, by market, 2020-23
- Graph 9: share of food and drink products with a senior claim, by sub-category, 2020-23
- Graph 10: claims in food and drink products with a senior claim, 2020-2023
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What consumers want and why
- Understanding today's Thai seniors
- Graph 11: overall satisfaction with life in the past 12 months, by age, 2023
- Graph 12: health concerns among seniors, 2023
- Graph 13: motivators for Thai seniors to change their diet in the next six months, 2023
- Graph 14: seniors' agreement with statements relating to food and drink products, by age, 2023
- The real gatekeepers
- Graph 15: food and drink purchase decision-maker, by gender, 2023
- Graph 16: food and drink purchase decision-makers, by age, 2023
- Graph 17: top trusted information sources about recommendations for food and drinks among seniors, 2023
- Graph 18: trust in offline and online information sources about recommendations for food and drinks among seniors who make their own food and drink purchase decisions, 2023
- Product designs for Thai seniors
- Graph 19: important factors seniors consider when choosing food and drinks for own consumption, 2023
- Graph 20: health concerns among seniors, by age, 2023
- Graph 21: health conditions of concern, by age, 2023
- Graph 22: health conditions of concern, by age, 2023
- Graph 23: actions seniors are planning to make in the intake of the following food/drink products, 2023
- Graph 24: actions seniors are planning to make in the intake of the following food/drink products, 2023
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appendix
Discover how the ageing population's changing priorities and evolving health needs present a lucrative market for innovative and tailored products.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
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