Shampoos & Conditioners – Thai Consumer Market Report 2020
[{"name":"Haircare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/haircare"},{"name":"Shampoo, Conditioners and Hairstyling","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/haircare\/shampoo-conditioner-hairstyling"}]
Accelerate haircare innovations from other categories before they turn to commodities. Pongpera Mitradarmbidhaks, Senior Beauty and Personal Care Analyst…

Shampoos & Conditioners – Thai Consumer Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Shampoos & Conditioners – Thai Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Thailand is going through a period of recession, limiting consumer spending and hurting business earnings. Companies can stay afloat by premiumising offerings to improve their margins, and the strategy can be employed with innovation. Haircare still lags behind in the innovation game compared to other industries and, if this pattern persists, it will turn into common goods where price is the only main factor in decision making.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.

What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the ‘new normal’.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by Pongpera Mitradarmbidhaks, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Accelerate haircare innovations from other categories before they turn to commodities. Pongpera Mitradarmbidhaks
Senior Beauty and Personal Care Analyst

Table of Contents

  1. executive summary

    • key trends

      • Graph 1: GPD % growth rate, 2016-19
      • Graph 2: facial care, shampoos & conditioners and colour cosmetics retail market value, in US$ million, 2013-22
      • Graph 3: shampoos & conditioners market sizing, in US$ million, 2013-22
      • Graph 4: haircare subcategory launches, Dec 2015-Nov 2019
      • Graph 5: haircare launches, Dec 2015-Nov 2019
    • key drivers


        • consumer insight

          • 1. The Strivers
          • Graph 6: haircare product penetration
          • Graph 7: haircare product penetration
          • Graph 8: superfood* beauty & personal care launches, 2015-19
          • Graph 9: superfood* food & drink launches, 2015-19
          • 2. The Habituals
          • Graph 10: haircare launches with a natural claim, 2015-19
          • Graph 11: haircare launches with a free-from claim, 2015-19
          • Graph 12: haircare launches with an aromatherapy claim, 2015-19
        • market applications

          • 1. Opportunities for the Strivers
          • Graph 13: new step addition in beauty routine, 2019
          • 2. Opportunities for the Habituals
          • Who's innovating
          • Global innovations
        • boardroom checklist

          About the report

          This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


          Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


          Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


          Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


          Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

          Below is a sample report, understand what you are buying.

          Click to show report
          Thai Consumer Sample Report Cover

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

          Trusted by companies. Big and small.

          Want to speak to us directly?

          Contact us with your enquiry and our expert global team can help.

          Get in touch