Shampoos & Conditioners – Thai Consumer Market Report 2020
$ 2,995 (Excl.Tax)
Report Summary
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Shampoos & Conditioners – Thai Consumer market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
Thailand is going through a period of recession, limiting consumer spending and hurting business earnings. Companies can stay afloat by premiumising offerings to improve their margins, and the strategy can be employed with innovation. Haircare still lags behind in the innovation game compared to other industries and, if this pattern persists, it will turn into common goods where price is the only main factor in decision making.
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Expert analysis from a specialist in the field
Written by Pongpera Mitradarmbidhaks, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Accelerate haircare innovations from other categories before they turn to commodities. 
Pongpera Mitradarmbidhaks
Senior Beauty and Personal Care Analyst
Table of Contents
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executive summary
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key trends
- Graph 1: GPD % growth rate, 2016-19
- Graph 2: facial care, shampoos & conditioners and colour cosmetics retail market value, in US$ million, 2013-22
- Graph 3: shampoos & conditioners market sizing, in US$ million, 2013-22
- Graph 4: haircare subcategory launches, Dec 2015-Nov 2019
- Graph 5: haircare launches, Dec 2015-Nov 2019
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key drivers
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GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND
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consumer insight
- 1. The Strivers
- Graph 6: haircare product penetration
- Graph 7: haircare product penetration
- Graph 8: superfood* beauty & personal care launches, 2015-19
- Graph 9: superfood* food & drink launches, 2015-19
- 2. The Habituals
- Graph 10: haircare launches with a natural claim, 2015-19
- Graph 11: haircare launches with a free-from claim, 2015-19
- Graph 12: haircare launches with an aromatherapy claim, 2015-19
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market applications
- 1. Opportunities for the Strivers
- Graph 13: new step addition in beauty routine, 2019
- 2. Opportunities for the Habituals
- Who's innovating
- Global innovations
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boardroom checklist
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Thai Version Available
Mintel’s Thailand consumer reports are also available in Thai, and can be accessed through our clients portal post-purchase.*
*Please note that translation times may vary, so Thai language versions may not be accessible immediately. Please contact us for more information.
Browse our sample PDF report below:
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
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