This Report delves into the evolving perceptions and behaviours of Thai consumers regarding beauty and ageing. It segments them into four distinct groups: Defensive Agers, Proactive Agers, Embracing Agers and Submissive Agers, each with unique attitudes towards maintaining a youthful appearance and embracing natural signs of ageing. It explores their perspectives on how ageing influences their lifestyles, mindsets and demands related to physical appearance.
The analysis reveals a rising demand for anti-ageing skincare, encompassing both prevention and ‘pro-ageing’ options. It also explores how social media shapes beauty standards and highlights the opportunity for brands to address these diverse needs with innovation and science to offer personalised, age-specific and holistic beauty solutions.
Explore consumer perspectives across age demographics on ageing and beauty, spanning from prevention to ‘pro-ageing’ options.
Dollaya Buaoui, Research Analyst – Beauty and Personal Care, Thailand
For the purposes of this Report, Mintel has used the following definition.
This Report explores the BPC attitudes and behaviours of Thai consumers across age groups towards silver beauty (beauty related to ageing). It explores Thai consumers’ perspectives on how ageing influences lifestyle, mindset and demands related to maintaining one’s appearance.
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