As skin health grows to become a fundamental need in skincare, the category will soon hit mass market, which will expand the opportunity into scalp care and bodycare.
Sirinar Puppachat, Beauty & Personal Care Analyst
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EXECUTIVE SUMMARY
- Key issues covered in this Report
- Graph 1: share of skincare launches with skin-health-related* claims, 2018-23
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Key trends
- Extreme climate is harmful to the skin barrier
- Graph 2: share of skincare launches with skin-health-related* claims, 2018-23
- Graph 3: launches in skin-health-related* claims by skincare sub-category, 2020-23
- Brands are associating the microbiome with scalp care
- Graph 4: launches in skin-health-related* claims in haircare products, 2018-23
- Body skin health is part of the ideal of holistic skin health
- Graph 5: % of facial skincare launches for sensitive skin with 'microbiome'* in the description, 2018-23
- Graph 6: patents related to ingredients and technologies used in balancing or improving the skin microbiome and those explicitly disclosing bodycare products for the skin microbiome, by year, 2012-22
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What consumers want and why
- Healthy skin can be achieved with basic skincare steps
- Graph 7: skin issues, 2023
- Graph 8: product-related behaviour to obtain healthy skin, 2023
- Graph 9: top three skincare product usage, 2023
- Graph 10: product claims that would improve skin health, 2023
- Graph 11: product ingredients that would improve skin health, 2023
- Offer solutions for consumers with dandruff
- Graph 12: hair and scalp issues, 2022
- Graph 13: associate the lack of dry patches as the definition of a healthy scalp, 2023
- Graph 14: agreement with 'Having dandruff is a result of poor scalp health', 2023
- Graph 15: behaviours that would improve skin health, 2023
- Body skin health: opportunity for itchy skin solutions
- Graph 16: agreement with 'My body's skin would be more itchy if I had poor skin health', 2023
- Graph 17: product interest, 2023
- Graph 18: behaviours that would improve skin health, 2023
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