Skin glow is an emerging trend that will shift focus away from whitening. Skin barrier support and suncare can be positioned to help consumers achieve this glow.
Sirinar Puppachat, Beauty & Personal Care Analyst
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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This Report delves into the skintone management practices of Thai consumers in 2024, focusing on trends and preferences in skincare products. It emphasises the critical role of maintaining...
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Acne is a significant concern among Thai consumers, with Gen Z and Millennials identifying it as their top facial skin issue. Gen X also shares this concern, highlighting...
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Thailand's suncare market is fiercely competitive, especially in the facial segment, but growth opportunities remain for brands that address Thais' needs. Beyond basic sun protection, there’s strong demand...
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Thai consumers are leaning towards minimalistic skincare routines, with more of them using only essential, high-quality products over doing complex routines. This shift reflects a broader movement towards...
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As dermacosmetics gain prominence in Thailand, brands can further capitalise by expanding their functional offerings beyond basic skincare claims.Sirinar Puppachat, Beauty & Personal Care Analyst ...
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