Thailand Suncare Market Report 2020
Environmental forces will direct the future of the suncare landscape. Sirinar Puppachat, Beauty & Personal Care Analyst…

Thailand Suncare Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Suncare – Thai Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Despite a high usage penetration of 93%, only 17% of consumers reapply their sunscreen throughout the day. In addition, only 42% of consumers follow the usage instructions stated on their suncare product. This shows a big gap in knowledge and understanding of the suncare category.

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Expert analysis from a specialist in the field

Written by Sirinar Puppachat, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Brands will need to step up and help consumers to understand the importance of using suncare and how to use sunblock effectively in order to increase adoption Sirinar Puppachat
Beauty & Personal Care Analyst

Table of Contents

  1. EXEcutive summary

  2. Key trends

  3. Global trends and how they are playing out in thailand

    • Graph 1: skincare product launches carrying sun protection claims, 2016-19
  4. consumer insight

    • Graph 2: suncare product usage, November 2019
    • Graph 3: suncare product usage, by age and gender, November 2019
    • Graph 4: suncare product usage, November 2019
    • Graph 5: consumers who are using sun protection once a day or 2-3 times a day, November 2019
    • Graph 6: attributes daily sunscreen users look for in suncare products, November 2019
    • Graph 7: [no title]
    • Graph 8: attributes women of each age group look for when buying suncare products, November 2019
    • Graph 9: % of suncare claims in new launches, 2017-19
    • Graph 10: suncare product non-users, November 2019
    • Graph 11: males who are using suncare products less than once a day, November 2019
    • Graph 12: suncare retail market spend per capita (population), 2012-23
    • Graph 13: interest in anti-pollution benefits in suncare, November 2019
    • Graph 14: interest in suncare products with marine-life-safe formulations, November 2019
    • Graph 15: interest in suncare products with recyclable/recycled packaging, November 2019
  5. Market applications

    • Opportunities
  6. 1. Expand adopters

    • Graph 16: suncare product non-users, males, November 2019
  7. 2. Increase usage frequency

    • Graph 17: suncare product usage, November 2019
    • Graph 18: suncare product usage by gender and age, November 2019
  8. 3. Upgrade avid sun protection users

    • Graph 19: benefits that urban consumers aged 24-35 working full-time are interested in, November 2019
    • Graph 20: launches of suncare products with blue light claims, by top 10 countries, 2016-19
    • Graph 21: claims in suncare launches, 2016-20
  9. 4. prioritise environmental agenda

    • Graph 22: % of new product launches carrying a reef-safe claim, Dec 2018-19
    • Graph 23: attitude statements in suncare products, November 2019
    • Who’s innovating
    • Global innovations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.


Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.


Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.


Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.


Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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Thai Consumer Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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