Drive growth of the Thailand suncare market by diversifying occasions and focusing on product innovation and value propositions beyond UV protection.
Chayapat Ratchatawipasanan, Principal Analyst
Collapse All
-
Executive summary
- Key issues covered in this Report
- Graph 1: suncare products launches, by launch type, 2018-23
- Graph 2: sunscreen benefits interest by High Performance Seekers, 2023
- Graph 3: suncare benefits interest by Multiple Body Suncare Users, 2023
- Graph 4: suncare benefits interest by Aesthetic Treatment Receivers, 2023
-
Key trends
- The saturated suncare market highlights the need for new claims
- Graph 5: suncare market value, 2018-27
- Graph 6: suncare market growth, 2017-27
- Graph 7: suncare products launches, by launch type, 2018-23
- Graph 8: product launch types, 2018-23
- Graph 9: top five beauty-enhancing claims in sunscreen launches, 2018-23
- Graph 10: top five markets of sunscreen with melasma or freckles as claims, 2018-23
- Sunscreen for the body is growing, and innovation focuses on usage experiences
- Graph 11: top five markets of sunscreen for body* launches, 2019-23
- Graph 12: textures and formats of body suncare* launches, 2019-23
- Graph 13: top three spray/mist/spritz format sunscreen launches, 2018-23
- Facial procedures are booming, exhibiting new opportunities for suncare
- Graph 14: consumers* who strongly agree with the non-invasive surgery statement, 2023
- Graph 15: top five markets of skincare launches with ‘laser’ as a claim, 2018-23
- Graph 16: top five skincare sub-category launches with ‘laser’ as a claim, 2018-23
-
What consumers want and why
- Strengthen high-performance sunscreen by addressing sun-exposure-related skin issues
- Graph 17: top three factors influencing the decision to purchase sunscreen, 2023
- Graph 18: sunscreen features interest by High Performance Seekers, 2023
- Graph 19: select top 100 ingredients in sunscreen launches with skintone-related claims*, 2018-23
- Graph 20: top five markets of sunscreen launches with glutathione, 2018-23
- Graph 21: skin type, 2023
- Diversify body sunscreen with innovative formats and by offering multiple sensations
- Graph 22: outdoor events participation, 2023
- Graph 23: generations of consumers who use body suncare, 2023
- Graph 24: concerns regarding sunscreen usage, 2023
- Graph 25: barriers in using sunscreen, 2023
- Graph 26: suncare benefits interest by Multiple Body Suncare Users, 2023
- Tap into post-aesthetic-facial-procedure use
- Graph 27: activitites to minimise ageing concerns, 2023
- Graph 28: activities in which consumers encounter sunlight, 2023
- Graph 29: discouraging factors in using suncare, 2023
- Graph 30: suncare benefits interest by Aesthetic Treatment Receivers, 2023
- Graph 31: anti-pollution and anti-redness claims, by skincare sub-category, 2018-23
- Graph 32: select top ingredients in suncare with anti-inflammatory-related claims*, 2023
-
appendix
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
$ 2,995 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save 10% on all orders with the code INSIGHTS2026
Offer available until the end of December only
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
