Thailand’s suncare market is fiercely competitive, especially in the facial segment, but growth opportunities remain for brands that address Thais’ needs. Beyond basic sun protection, there’s strong demand for added benefits like anti-pollution solutions, which are underutilised despite rising concerns about pollution-related skin issues. Innovative formats and textures, such as sticks and mists, significantly influence purchasing decisions and offer a way to stand out in the market.
This Report uncovers consumer preferences, innovation trends, and unmet needs, offering actionable strategies to help suncare manufacturers thrive in this competitive industry.
This report looks at the following areas:
- Emerging trends shaping the suncare market in Thailand
- Thai consumer preferences for sunscreen formats and textures
- Key factors driving suncare purchasing decisions
- Insights into consumer habits and behaviours around suncare usage
Offer new usage experiences with innovative formats and textures. Address sun- and environment-related skin concerns to stand out in the highly competitive suncare market.
Chayapat Ratchatawipasanan, Principal Analyst
Collapse All
-
- Category definitions in this report
-
EXECUTIVE SUMMARY
- Mintel’s perspective
- Key issues covered in this Report
- Overview
- The outlook for suncare in Thailand
- Beyond protection, the importance of sensory experiences is growing
- Infegy Atlas – coverage and full list of search terms used
- Every suncare product format and texture has unique growth potential based on its target market
- Attract facial suncare non-users with hassle-free usage experience
- Graph 1: important factors when purchasing sunscreen products, by facial suncare product users, 2024
- Captivate facial sunscreen users with advanced skincare benefits
- Graph 2: important factors when purchasing sunscreen products, by facial suncare product users, 2024
- Expand the suncare repertoire of facial suncare users with innovative formats tailored to every occasion
- Graph 3: change in sunscreen usage compared to a year ago, 2024
-
KEY TRENDS AND MARKET FACTORS
- What you need to know
- Brands need to diversify to stand out
- Thailand’s sunscreen market hits saturation amid fierce competition
- Graph 4: top five markets of sunscreen launches, 2019-24
- Sunscreen stands out as the most dynamic category in Thailand’s skincare market
- Graph 5: skincare launches, by category, 2019-24
- Sunscreen is being diversified to several specific occasions
- Emerging sunscreen formats set to thrive in APAC
- Beyond protection, the importance of sensory experiences is growing
- Infegy Atlas – coverage and full list of search terms used
- Lightweight formats and textures are gaining momentum in APAC, while traditional ones continue to grow in Thailand
- Graph 6: top five growing formats and textures of sunscreen launches, 2019-24
- Graph 7: top five growing formats and textures in sunscreen launches, 2019-24
- Mist formats exemplify the innovative formulations driving differentiation
- Niche formats and textures provide unique experiences
- Local brands have launched sunscreens in stick format, keeping pace with the global trend
- Extreme conditions boost sunscreen’s anti-pollution benefits, showing its value beyond UV protection
- Pollution crisis has driven consumer interest in skin protection
- Anti-pollution sunscreen is growing despite uncleared mechanism
- Graph 8: sunscreen launches with pollution claims, 2014-24
- The effect of pollution on skin is increasingly associated with skin tone issues
- Infegy Atlas – coverage and full list of search terms used
- Anti-pollution claims are becoming more targeted toward beauty benefits
-
WHAT CONSUMERS WANT AND WHY
- What you need to know
- Facial sunscreens achieve the highest market penetration in Thailand, yet growth potential remains
- Graph 9: suncare products usage, 2024
- Users of facial suncare products in Thailand
- Graph 10: facial suncare products users, 2024
- Format and texture play a crucial role in captivating consumers and enhancing their usage experience
- Graph 11: top three important decision-making factors in purchasing sunscreen products, 2024
- Overview of growth potential for suncare formats and textures
- Each format and texture has its own growth potential depending on the specific market segment
- Recruit new facial suncare users by highlighting pleasant usage experiences and familiar formats and textures
- Demographic profile of facial suncare non-users
- Usage of suncare products among facial suncare non-users
- Graph 12: suncare product usage, 2024
- Non-users of facial suncare prioritise usage experiences
- Non-users of facial suncare prioritise usage experience
- Graph 13: important factors when purchasing sunscreen products, by facial suncare product users, 2024
- Capitalise on easy-to-remove benefits in facial sunscreen
- Offer sun gel patches designed with a removable, sticker-like feature
- Attract non-users of facial suncare with familiar formats and textures
- Graph 14: sunscreen formats and textures that consumers have never tried but would like to try in the future, 2024
- Appeal to non-users of facial suncare with essential basic skincare benefits
- Attract non-users of facial suncare with essential skincare benefits
- Indicate duration of sebum control efficacy
- Promote sebum control as a key indicator of anti-pollution to non-users
- Combine facial cleanser and sunscreen for an effortless usage experience
- Engage users of facial sunscreen with cutting-edge skincare benefits
- Demographic profile of facial sunscreen users
- Graph 15: gender and age, by facial suncare product users, 2024
- Usage of suncare products among facial sunscreen users
- Graph 16: suncare products usage, 2024
- Facial sunscreen users value high protection and a natural-looking finish
- Graph 17: important factors when purchasing sunscreen products, by facial suncare product users, 2024
- Facial sunscreen users rely on sunscreen products in daily beauty routines
- Graph 18: colour cosmetics products with SPF usage in the past 6 months, by facial suncare product users, 2024
- Address skin benefits beyond sun protection to prevent skin issues
- Graph 19: facial skin issues, by facial suncare product users, 2024
- Enhance sunscreen’s anti-pollution benefits by integrating skin-brightening properties
- Anti-pollution features enhance the appeal of facial sunscreens by offering an elevated level of protection
- Use texture to amplify efficacy
- Appeal to facial sunscreen users with advanced skin-brightening and hydrating technology
- Offer smooth and clear skin prepared for base makeup application
- Appeal to facial sunscreen users with water-based sunscreen
- Expand the suncare repertoire of facial suncare users with new formats for new occasions
- Demographic profile of facial suncare users
- Usage of suncare products among facial suncare users
- Graph 20: suncare products usage, 2024
- Facial suncare users embrace a holistic approach to beauty
- Graph 21: top five categories of monthly spending priority, 2024
- Sun damage concerns affect facial suncare usage
- Graph 22: sunscreen usage changed compared to a year ago, 2024
- Graph 23: reasons of using sunscreen products more frequently, 2024
- Facial suncare users have the opportunity to extend suncare habits to full-body protection
- Graph 24: suncare products usage in the past six months, 2024
- Facial suncare users are interested in the innovative formats to expand their repertiore
- Graph 25: sunscreen formats and textures that consumers have never tried but would like to try in the future, 2024
- Skin-soothing and safer formulations are appealing to facial suncare users
- Graph 26: sunscreen feature interest, 2024
- Facial suncare users face skin issues, creating opportunities for solutions
- Graph 27: facial skin issues, by facial suncare users, 2027
- Implement heat reduction technology to reduce skin discomfort
- Incorporate physical skin protection from pollutants
- Provide suncare products as a second skin protector
- Create protection for every area and circumstance
- Innovative upgrades of zinc oxide to enhance skin sensation in physical sunscreen
- Promote sunscreen application with stick format
- Introduce patch innovations for enhanced protection and added benefits
-
APPENDIX
- Consumer research methodology
- Index calculation
- TURF analysis
- Repertoire analysis
- Social data research methodology
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook available on our platform
-
Save up to 20% when you purchase multiple reports
Discount automatically applied in basket
Get in Touch
If you have a question about a Mintel Report, or you would like to learn more about our products, get in touch with a member of our team today.
Contact usTrusted by global industry leaders
Mintel helps us when we want to know something quickly – it provides fast answers to our questions. If we need to get a view of what’s going on in a particular market it’s very useful.
When carrying out background research, I find Mintel an excellent starting point.
The fact that it covers so many markets is a big plus for me– instead of having to buy specialist products in each area we are interested in, especially when we only require a brief view on a particular market, we can go to Mintel for help as a one-stop shop. I find Mintel a useful and valuable resource.
Ben Zeidler, Director - Research and Analytics, Tenth Wave
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
Get in Touch
If you have a question about a Mintel Report, or you would like to learn more about our products, get in touch with a member of our team today.
Contact us
