2022
0
Thailand Sustainability in Packaged Foods Market Report 2022
2022-12-07T08:01:32+00:00
REP99EA40CA_9CC8_42AB_8A52_CEFA1F1EB012
2995
158271
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Report
en_GB
Focus on motivating Gen Z to eco-engage while catering to the sustainable diets of older Thais and integrating sustainability into brands' ethos. Rashmika Khanijou, Research Analyst…
Thailand
Food
Sustainability
simple

Thailand Sustainability in Packaged Foods Market Report 2022

Market Intelligence ReportsFoodSustainabilityThailand

Focus on motivating Gen Z to eco-engage while catering to the sustainable diets of older Thais and integrating sustainability into brands’ ethos.

Rashmika Khanijou, Research Analyst

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  1. executive summary

    • Key issues covered in this Report
    • Graph 1: agreement with the statement “It is my responsibility to make sustainable food and/or drink choices that protect the environment”, by generation, 2022
    • Mintel predicts

  2. key trends

    • Growing awareness regarding climate change
    • Graph 2: environmental/social issues of importance, 2022
    • Eco-consciousness drives plant-based trend
    • Graph 3: change in dietary preference, 2021-22
    • Desire to minimise plastic waste
    • The rising need for authentic marketing

  3. consumer insights

    • Importance and understanding of sustainability in food and drink
    • Graph 4: top three most important factors considered when choosing packaged food and/or drinks, 2022
    • Graph 5: sustainable food and drink choices that consumers are doing now and intend to do in the next year, by generation, 2022
    • Graph 6: agreement with the statement “It is my responsibility to make sustainable food and/or drink choices that protect the environment”, by generation, 2022
    • Graph 7: agreement with select statement ‘It is my responsibility to make sustainable food and/or drink choices that protects the environment’, by financial situation, 2022
    • Graph 8: agreement with the statement “I have been learning more about the importance of sustainable food and/or drinks”, by generation, 2022
    • Graph 9: selection of ‘leading a healthy lifestyle’ as a factor that would motivate consumers to choose more sustainable food and drink products (any rank – top three), by generation, 2022
    • Graph 10: agreement with select statements, by consumers who “have been learning more about the importance of sustainable food and/or drinks” vs total, 2022
    • Graph 11: agreement with select statement regarding sustainability in packaged foods, by generation, 2022
    • The sustainable diet choices of change creators
    • Graph 12: agreement that “avoiding chemicals/pesticides used in certain foods (eg antibiotics in livestock)” would motivate the choice of sustainable food and drink products (any rank), by generation, 2022
    • Graph 13: willingness to pay more for organic ingredients, by consumers willing to change dietary habits in order to protect the environment vs total, 2022
    • Graph 14: willingness to pay more for plant-based protein alternatives, by consumers willing to change dietary habits in order to protect the environment vs total, 2022
    • Expectations for brands to act sustainably
    • Graph 15: agreement with select statement, by generation, 2022
    • Graph 16: agreement with select statement, by consumers who would like to see more food and/or drink brands act sustainably vs total, 2022
    • Graph 17: agreement with select statement, by consumers who would like to see more food and/or drink brands act sustainably vs total, 2022
    • Graph 18: willingness to pay more for biodegradable packaging, by consumers that would like to see more food and/or drink brands act sustainability, vs total, 2022
    • Graph 19: willingness to pay more for traceability information (eg QR codes that tell the food’s journey from sea/farm to supermarket), by consumers who would like to see more food and/or drink brands act sustainability vs total, 2022

  4. market applications

    • Opportunity 1: empower Gen Z to make sustainable food and drink choices
    • Opportunity 2: connect sustainability to a healthy lifestyle
    • Graph 20: share of food and drink product launches, by top 10 claim categories, 2019-22
    • Graph 21: share of food and drink product launches making sustainable claims, by those that are also making health claims, 2019-22
    • Graph 22: share of product launches with organic claims, by food and drink category, 2019-22
    • Graph 23: share of meat substitute launches, 2017-22
    • Opportunity 3: make sustainability integral to brand ethos

  5. appendix

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