Focus on motivating Gen Z to eco-engage while catering to the sustainable diets of older Thais and integrating sustainability into brands’ ethos.
Rashmika Khanijou, Research Analyst
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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Most Thais want to be active to improve their weight, but face challenges. Active enthusiasts look for VMS and meal replacements to level up their routine, while those...
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Grow as a staple for satiety with a health/indulgence balance, unlock new occasions beyond downtime and trigger trial through functionality and global flavours.Rashmika Khanijou, Research Analyst ...
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Cater to Thai consumers' desire to explore global cuisines and add ease to making authentic regional dishes. Focus on fortification and functionality. Rashmika Khanijou, Research Analyst ...
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Customise sweet bakery offerings by gender, prioritise freshness and tap into the health-conscious market with premium features and BFY breakfast options.Pimwadee Aguilar, Associate Director Food & Drink...
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In 2024, the landscape of Thai breakfast is evolving, seamlessly integrating traditional flavours with modern dietary preferences. As the demand for convenient and nutritious morning meals grows among...
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