Thailand Sustainability Market Report 2020
£ 2,195 (Excl.Tax)
Report Summary
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Sustainability – Thai Consumer market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For consumers, there is an abundance of choices of less or non-sustainable products that satisfy their needs and, therefore, they sense no urgency or necessity for these to change or become sustainable. It’s time for brands and stakeholders to help limit the accessibility of non-green products to promote sustainable lifestyles by making green living more common.
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Expert analysis from a specialist in the field
Written by Pongsanguan Jiradechakul, a leading analyst in the Consumer Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As Thailand enters the sustainability trend, brands are facing difficult challenges. What can they do to excel and meet demands for sustainability? 
Pongsanguan Jiradechakul
Consumer Lifestyles Senior Analyst
Table of Contents
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executive summary
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key trends
- Global trends
- Graph 1: I like to be aware of a company's ethics/environmental credentials, July 2019
- Graph 2: I try to act in a way that is not harmful to the environment, July 2019
- How global trends are playing out in Thailand
- Graph 3: Channels hearing about environmental issues, October 2019
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consumer insights
- The force of Thai's sustainability movement
- Graph 4: Issues most concerned about by age group, October 2019
- Graph 5: Activities done more compared to 12 months ago by age group, October 2019
- Graph 6: Issues most concerned about by age group, October 2019
- Graph 7: Channels hearing about environmental issues by age group, October 2019
- Graph 8: Channels hearing about environmental issues by age group, October 2019
- What Thais think and do about sustainability
- Graph 9: Issues most concerned about, October 2019
- Graph 10: Activities done more, less or the same compared to 12 months ago, October 2019
- Graph 11: Activities done more, less or the same compared to 12 months ago, October 2019
- Graph 12: Activities done more compared to 12 months ago, by age group, October 2019
- Graph 13: Products bought by consumers who agree that sustainable/ethical products make them feel like they are doing something for the world, October 2019
- Graph 14: I like other people to notice that I use sustainable/ethical products, by age group, October 2019
- Barriers for Thais to take sustainability actions
- Graph 15: Activities done more compared to 12 months ago, by age group, October 2019
- Graph 16: It is hard to know which environmental issues should be prioritised, October 2019
- Graph 17: Which of the following do you agree with, by age group, October 2019
- Graph 18: Which of the following do you agree with, by age group, October 2019
- Consumer insights in summary
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market applications
- Opportunities by industry
- Cultivate sustainability values and habits
- Help make being green easier
- Keep up with sustainability demands
- Global innovations
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appendix
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Thai Version Available
Mintel’s Thailand consumer reports are also available in Thai, and can be accessed through our clients portal post-purchase.*
*Please note that translation times may vary, so Thai language versions may not be accessible immediately. Please contact us for more information.
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