Customise sweet bakery offerings by gender, prioritise freshness and tap into the health-conscious market with premium features and BFY breakfast options.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
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executive summary
- Key issues covered in this Report
- Graph 1: sweet bakery consumption frequency, by age and gender, 2023
- Graph 2: important factors consumers consider when choosing packaged sweet bakery products, 2023
- Graph 3: influences of various features on the taste of sweet bakery products, 2023
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key trends and market factors
- Health-conscious bakery revolution
- Graph 4: top nutrition-related factors consumers look for when shopping for food*, 2023
- Graph 5: product preference of users of each product category, 2023
- Graph 6: share of sweet bakery with claims, by claim category, 2021-24
- Graph 7: launches of cakes, pastries & sweet goods, by select 'suitable for' claims, 2021-24
- Value in experiences over matters
- Graph 8: select consumer behaviours around experiences*, 2023
- Affordable luxuries for stressful time
- Graph 9: how consumers' household financial situation compares to a year or so ago, by market*, 2023
- Graph 10: top five cost-cutting strategies used by food and drink shoppers*, 2023
- Graph 11: consumers with a healthy financial situation, by market, 2023
- Graph 12: launches of cakes, pastries & sweet goods, by share of seasonal and premium claims, 2021-24
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what consumers want and why
- Optimise offerings for target demographics
- Graph 13: Thailand; consumption choices of sweet bakery products, 2023
- Graph 14: repertoire of sweet bakery products, by gender, 2023
- Graph 15: sweet bakery consumption frequency, by age and gender, 2023
- Graph 16: consumption shift of packaged bakery products, by age and gender, 2023
- Graph 17: sweet bakery consumption frequency, by financial situation, 2023
- Enhance product appeal through valued features
- Graph 18: sensory features consumers are willing to pay more for in sweet bakery products, by age and gender, 2024
- Graph 19: important factors consumers consider when choosing packaged sweet bakery products, 2023
- Graph 20: share of storage type of packaged sweet bakery products, 2021-24
- Graph 21: important factors consumers consider when choosing packaged sweet bakery products, by age and gender, 2023
- Graph 22: health-related features consumers would be willing to pay a higher price for in sweet bakery, bye age and gender, 2023
- Graph 23: perception of how the following features would influence the taste of bakery products, 2023
- Graph 24: share of minus health claims in sweet bakery products, 2021-24
- Graph 25: features consumers would be willing to pay a higher price for, by age and gender, 2023
- Capture the breakfast market with BFY options
- Graph 26: breakfast food choices, by sweet bakery user type, 2023
- Graph 27: breakfast food preferences, by gender, 2023
- Graph 28: agreement to statements about breakfast, by age and gender, 2023
- Graph 29: influences of various features on the taste of sweet bakery products, 2023
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appendix
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