Drive Asian cuisine exploration through flavour innovations, provide efficiency for Value Chasers, and bring together better-for-you claims and transparency in order to premiumise.
Rashmika Khanijou, Research Analyst
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Instant Noodles - Thailand by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers cup/bowl and packet instant...
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As Thais look at instant noodles in a more positive light, it is an opportune time to upgrade the category with a focus on value addition and BFY...
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Instant foods continue to be a household staple in Thailand, with standard instant noodle packs leading in popularity. However, fewer than 20% of Thais have expressed an intention...
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The Thai ready meals market is losing daily consumption. To reverse this trend and retain regular users, the category must revitalise consumer interest and encourage consistent engagement. Efficiency is...
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Cater to Thai consumers' desire to explore global cuisines and add ease to making authentic regional dishes. Focus on fortification and functionality. Rashmika Khanijou, Research Analyst ...
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