Drive Asian cuisine exploration through flavour innovations, provide efficiency for Value Chasers, and bring together better-for-you claims and transparency in order to premiumise.
Rashmika Khanijou, Research Analyst
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executive summary
- Key issues covered in this Report
- Graph 1: features that a premium table and cooking sauce should include, Quality Appreciators vs total consumers, 2023
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key trends
- The search for optimum health and wellness
- Graph 2: top three most important factors considered when choosing packaged food and/or drinks, 2022
- Graph 3: attribute association with natural/organic food and drink, 2022
- Demand for convenience and efficiency
- Graph 4: value indicators in food and drink*, 2022
- The adventurous consumer: hunger for new experiences
- Graph 5: share of product launches in the table and cooking sauce categories, by select 'social media' claims, 2020-23
- Rise in eco-consciousness reshapes packaging
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what consumers want and why
- Graph 6: usage frequency of table and cooking sauces in the past three months, 2023
- The flavour opportunity
- Graph 7: most important factors that influence choice of table and cooking sauces, 2023
- Graph 8: agreement with statement 'I like to experiment with novel-flavoured sauces' by region, 2023
- Graph 9: agreement with statement 'I like to explore world cuisine through sauce flavours', by consumers that like to experiment with novel-flavoured sauces vs total consumers, 2023
- Graph 10: cuisine types of interest in table and cooking sauces, by consumers that like to experiment with novel-flavoured sauces vs total consumers, 2023
- Graph 11: share of product launches in the table and cooking sauce categories, by top 15 flavours, 2020-23
- Graph 12: % change in share of product launches in table and cooking sauce categories, by flavour, 2020-23
- Value Chasers seek affordability, versatility and convenience
- Graph 13: % of consumers that consider price an important factor in influencing choice of table and cooking sauces, by financial situation, 2023
- Graph 14: % of consumers that consider price an important factor in influencing choice of table and cooking sauces, by food/drink persona, 2023
- Graph 15: select factors as important in influencing choice of table and cooking sauces, by Value Chasers vs total consumers, 2023
- Graph 16: % of consumers that look for sauces that provide quick and easy meal solutions, by generation, 2023
- Graph 17: select behaviours regarding local Thai cuisines, by consumers that look for sauces that provide quick and easy meal solutions vs total consumers, 2023
- Graph 18: daily usage of cooking pastes, by financial situation, 2023
- The premium opportunity: health and transparency
- Graph 19: % of consumers that tend to choose premium sauces for better quality, by Quality Appreciators vs total consumers, 2023
- Graph 20: % of consumers that tend to choose premium sauces for better quality, by financial situation, 2023
- Graph 21: features that a premium table and cooking sauce should include, by Quality Appreciators vs total consumers, 2023
- Graph 22: select features that are important in influencing choice of table and cooking sauces, by Quality Appreciators vs total consumers, 2023
- Graph 23: share of product launches in table and cooking sauce categories, by top 15 claims, 2020-23
- Graph 24: willingness to pay more for select features in an ideal healthy table and cooking sauce product, by generation, 2023
- Graph 25: share of food and drink launches in the table and cooking sauce categories, by select claims, 2020-23
- Graph 26: share of product launches in the table and cooking sauce categories, by functional claim, 2020-23
- Graph 27: willingness to pay more for digestive support in an ideal healthy table and cooking sauce product, by generation, 2023
- Graph 28: share of product launches in table and cooking sauce categories, by select claims, 2020-23
- The premium opportunity: sustainability
- Graph 29: features that a premium table and cooking sauce should include, by Quality Appreciators vs total consumers, 2023
- Graph 30: share of product launches in the table and cooking sauce categories, by select claims, 2020-23
- Graph 31: engagement in sustainable behaviours, 2022
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appendix
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