In 2024, Thailand’s tea and ready-to-drink (RTD) tea market is witnessing significant growth. The country’s tea market is projected to expand further, fuelled by the increasing health and wellness trends, particularly focusing on premium and unsweetened tea varieties.
Key market players are seizing these opportunities by introducing new products and investing in health-centric RTD tea options. Moreover, the growing popularity of kombucha is anticipated to boost the RTD tea sector’s expansion.
The growth of Thailand’s tea market is bolstered by a blend of local and international brands that are prioritising health, wellness and sustainability to drive innovation and cater to evolving consumer preferences.
Promote mood enhancement and health benefits. Increase focus on consumers' preferred times of day for tea consumption.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
This report covers the retail market for tea purchased for at-home or on-the-go consumption. For the purpose of this report, the tea market comprises the following:
Teas sold through foodservice outlets are excluded from this report.
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