The Modern Thai Identity Consumer Report 2023
Market Intelligence Reports - What's Included
- Interactive Databook
- Multiple Report Formats
- Access to Clients Portal
- Custom Presentation Tool
Stay relevant with today's Thai consumers, who are more independent, desire emotional and spiritual upliftment, and are more serious about the planet than ever.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
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EXECUTIVE SUMMARY
- Key issues covered in this Report
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KEY TRENDS AND MARKET FACTORS
- Growth of late marriage and singlehood
- Pet parenting on the rise
- Graph 1: consumer sentiment towards having kids and having pets, by age range, 2023
- Increased desire for luck and blessings
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WHAT CONSUMERS WANT AND WHY
- Foster self-expression and develop inclusive approaches
- Graph 2: consumer agreement that they will use their own style when going out, 2023
- Graph 3: consumer agreement that it is hard to find clothing that expresses their identity, by generation, 2023
- Graph 4: consumers who are more accepting of their natural appearance than a year ago, by age, 2023
- Graph 5: consumer agreement that brands that move away from traditional gender stereotypes are appealing, 2023
- Provide mental and spiritual upliftment through brand offerings
- Graph 6: consumer interest in products said to bring luck as a gift for someone else in the past six months compared to the next six months, 2023
- Graph 7: consumer sentiment around feel-good objects and superstition, by age range, 2023
- Graph 8: consumer concerns in the past six month, by age, 2023
- Beyond monetary value: drive sustainability and localism
- Graph 9: behaviours related to sustainability that consumers are drawn to, 2023
- Graph 10: top indicators of Thai identity, 2023
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APPENDIX
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