Stay relevant with today's Thai consumers, who are more independent, desire emotional and spiritual upliftment, and are more serious about the planet than ever.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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Drive social integration for in-person engagement, communicate 'well-ageing' not 'anti-ageing' and focus on holistic wellbeing to resonate with the over-55s. Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle,...
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Thrive amidst inflationary pressure with an affordable nutrition proposition, enhanced in-store efficiency, and quality fresh foods online.Rashmika Khanijou, Senior Analyst ...
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Let consumers indulge on holiday meals worry-free by adding healthy ingredients. Incorporate seasonal scents to evoke nostalgia and elevate celebratory moments.Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst –...
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Thais value eco and social efforts, but during a financial crisis, brands need to drive ethical choices that promote cost-cutting while showcasing genuine ethical commitment.Wilasinee Siriboonpipattana (Kaimook),...
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The colour cosmetics market in Thailand is experiencing a shift towards minimalism, as consumers increasingly prefer spending on essential makeup items that save time and money. This is...
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