Stay relevant with today's Thai consumers, who are more independent, desire emotional and spiritual upliftment, and are more serious about the planet than ever.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
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EXECUTIVE SUMMARY
- Key issues covered in this Report
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KEY TRENDS AND MARKET FACTORS
- Growth of late marriage and singlehood
- Pet parenting on the rise
- Graph 1: consumer sentiment towards having kids and having pets, by age range, 2023
- Increased desire for luck and blessings
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WHAT CONSUMERS WANT AND WHY
- Foster self-expression and develop inclusive approaches
- Graph 2: consumer agreement that they will use their own style when going out, 2023
- Graph 3: consumer agreement that it is hard to find clothing that expresses their identity, by generation, 2023
- Graph 4: consumers who are more accepting of their natural appearance than a year ago, by age, 2023
- Graph 5: consumer agreement that brands that move away from traditional gender stereotypes are appealing, 2023
- Provide mental and spiritual upliftment through brand offerings
- Graph 6: consumer interest in products said to bring luck as a gift for someone else in the past six months compared to the next six months, 2023
- Graph 7: consumer sentiment around feel-good objects and superstition, by age range, 2023
- Graph 8: consumer concerns in the past six month, by age, 2023
- Beyond monetary value: drive sustainability and localism
- Graph 9: behaviours related to sustainability that consumers are drawn to, 2023
- Graph 10: top indicators of Thai identity, 2023
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APPENDIX
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