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EXECUTIVE SUMMARY
- Key issues covered in this Report
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KEY TRENDS AND MARKET FACTORS
- Tourism landscape in Thailand is growing
- Graph 1: agreed statements concerning domestic travelling and rising living costs, 2023
- Growing support of digital platforms for tourism
- Localism to drive the tourism industry
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WHAT CONSUMERS WANT AND WHY
- Recharge, connect, and experience: motivations for Thais to travel
- Graph 2: leisure trips taken during the past year, by frequency, 2023
- Graph 3: top reasons consumers take a holiday, 2023
- Graph 4: reasons consumers take a holiday, by age range, 2023
- Graph 5: consumers who travel to celebrate a milestone and/or achievement, by age range, 2023
- Local taste and features entice consumers to travel
- Graph 6: activities related to food consumers do when travelling, 2023
- Graph 7: consumers who support eco-friendly brands when travelling, 2023
- Drive tourism with online technology
- Graph 8: agreed statement on the use of social media and travelling, 2023
- Graph 9: consumers who share their travel stories on their personal social media accounts, by age range, 2023
- Graph 10: consumers who seek travel discounts or deal-related destinations from online platforms, by gender, 2023
- Graph 11: consumers who save up for their trip a month in advance, by gender and age range, 2023
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APPENDIX
Domestic travel rebounds in times of rising cost. Drive local features to appeal, and use online channels to attract tourists and promote travel-related products.
Wilasinee Siriboonpipattana (Kaimook), Senior Research Analyst – Lifestyle, Thailand
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