This report looks at the following areas: Cuisine consumption, and consumption intention for the future Fusion cuisines of interest Emotional associations of different meal types Motivation to try food &…
Thailand
Food
Foodservice
simple
Thailand Trending Cuisines Market Report 2025
This report looks at the following areas:
Cuisine consumption, and consumption intention for the future
Fusion cuisines of interest
Emotional associations of different meal types
Motivation to try food & drink trends on social media
Attitudes and behaviours towards trending cuisines
A strategic guide to selecting optimal cuisines and executing high-impact launches that can turn Thais' culinary curiosity into confident trial and repeat.
Cuisine consumption, and consumption intention for the future
Fusion cuisines of interest
Emotional associations of different meal types
Motivation to try food & drink trends on social media
Attitudes and behaviours towards trending cuisines
A strategic guide to selecting optimal cuisines and executing high-impact launches that can turn Thais' culinary curiosity into confident trial and repeat.
Phurisa Phagudom, Research Analyst – Food and Drink, Thailand
Market Definitions
For the purposes of this Report, Mintel has used the following definitions:
This report covers the application of trending cuisines in packaged food and drinks, including local and international cuisines. It draws inspiration from food services, examines consumers’ behavior and attitude towards trending food and drinks, and emotional elements associated with each meal type.
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