Thailand Vitamins, Minerals and Supplements Market Report 2022
£ 2,195 (Excl.Tax)
Description
Formulate with highly trusted health ingredients to support Thai consumers’ demand for total body protection.
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
Table of Contents
-
executive summary
- Key issues covered in this Report
- Graph 1: usage of vitamins, minerals and supplements, by age and gender, 2022
- Graph 2: consumers who have taken vitamins, minerals and supplements in the past 12 months to help manage stress, by age and living area, 2022
- Mintel predicts
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Key trends
- Demand for easy health solutions favours VMS growth
- Graph 3: change in the spending for the following health products/services when compared to the last six months, 2021
- Graph 4: % of vitamins, minerals, and supplements launches with functional claims, 2019-22
- Graph 5: % of VMS launches that feature top 10 claims, 2019-22
- Intensifying market competition stimulates innovations
- Graph 6: % of VMS launches, by market, 2017-22
- Graph 7: what consumers would choose to consume when they want to nourish their body, 2022
- Low scepticism opens doors for multi-VMS players
- Graph 8: external motivations for taking vitamins, minerals and supplements, 2022
- Graph 9: attitudes towards VMS products, by age, 2022
- Graph 10: attitudes towards VMS products, by age, 2022
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consumer insights
- Graph 11: usage of vitamins, minerals and supplements, 2021 versus 2022
- Graph 12: shift in usage of vitamins, minerals and supplements, by gender and age, 2021 versus 2022
- Graph 13: motivations for taking vitamins, minerals and supplements, by age and gender, 2022
- Graph 14: ingredients consumers are aware of and would be interested in taking in the future, by age and gender, 2022
- What men want and why
- Graph 15: usage of vitamins, minerals and supplements, by age and gender, 2022
- Graph 16: agreement to the statement “My daily food consumption does not provide sufficient nutrients for me to maintain good health”, 2022
- Graph 17: health ingredients consumers are aware of and would be interested in taking in the future, by age and gender, 2022
- Evolving wellness priorities
- Graph 18: association of various health ingredients to supporting immune health, 2022
- Graph 19: types of herbal ingredients consumers are aware and interested in taking in the future, by age and gender, 2022
- Graph 20: shift in the health benefit consumers are interested in, 2020 versus 2022
- Graph 21: top associations of probiotics to various attributes, 2022
- White space in mental health care
- Graph 22: consumers who have taken vitamins, minerals and supplements in the past 12 months to help manage stress, by age, 2022
- Graph 23: consumers’ awareness and interest in taking CBD in the future, by age and gender, 2022
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market applications
- Opportunity 1: strategise to breed more daily VMS users
- Opportunity 2: offer a total body protection with relevant health ingredients
- Opportunity 3: introduce how VMS can support mental wellbeing
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Appendix
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Thai Version Available
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Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
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