As the impact of pandemic starts to wane, daily VMS product usage is seeing a decline, prompting brands to re-evaluate their formulation and communication strategies
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
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executive summary
- Key issues covered in this Report
- Graph 1: consumption frequency of VMS in the last 12 months, 2021-23
- Graph 2: added benefits which would appeal to consumers when choosing a food and drink product, 2023
- Graph 3: health concerns consumers are taking VMS for in the last 12 months, by gender and financial status, 2023
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key trends and market factors
- Health and wellness consciousness
- Graph 4: life expectancy at birth, 2000-20
- Graph 5: selected top five most important eating habits to achieve good health, 2022
- Graph 6: launches of vitamins, minerals and supplements, by market, 2020-23
- Graph 7: % of vitamin, mineral and dietary supplement sub-category launches with health claims, 2020-23
- Graph 8: % of vitamin, mineral and dietary supplement sub-category launches with health claims, 2020-23
- Graph 9: % of functional claims in VMS products, by claims, 2020-23
- Graph 10: health satisfaction, by age and gender, 2022
- Heightened concerns of rising living costs
- Graph 11: consumers’ concerns over the next six months, 2023
- Graph 12: financial impact on consumers over the last two months, 2023
- Graph 13: current financial situation, 2023
- Hunger for new experiences
- Graph 14: % of vitamins, minerals, and supplements, by format, 2020-23
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what consumers want and why
- Declining VMS usage calls for innovations
- Graph 15: consumption frequency of VMS in the last 12 months, 2021-23
- Graph 16: consumption frequency of VMS in the last 12 months among all VMS users, by gender and financial status, 2023
- Graph 17: preference of format for VMS, by gender, 2023
- Graph 18: preference of VMS products among users with different consumption frequency, 2023
- Addressing Thais’ post-pandemic wellness priorities
- Graph 19: repertoire of listed health concerns consumers are taking VMS for in the last 12 months among daily and occasional users, 2023
- Graph 20: planned monthly VMS expense in the next 12 months among daily and occasional users, 2023
- Graph 21: health concerns consumers are taking VMS for in the last 12 months, 2023
- Graph 22: added benefits which would appeal to consumers when choosing a food and drink product, 2023
- Graph 23: added benefits which would appeal to consumers when choosing a food and drink product, 2019-23
- Graph 24: added benefits which would appeal to consumers when choosing a food and drink product, 2019-23
- Cater to the distinct needs of men and women
- Graph 25: health concerns consumers are taking VMS for in the last 12 months, by gender and financial status, 2023
- Graph 26: added benefits which would appeal to consumers when choosing a food and drink product, by gender and financial status, 2023
- Graph 27: planned monthly VMS expense in the next 12 months, by gender and financial status, 2023
- Graph 28: factors that strongly influence consumers’ decision to purchase one brand of vitamins or/and supplements over the other brands, by gender and financial status, 2023
- Graph 29: factors strongly influencing consumers’ decision to purchase one brand of VMS over the other brands. by gender and financial status, 2023
- Graph 30: factor strongly influencing consumers’ decision to purchase one brand of VMS over the other brands. by gender and financial status, by gender and financial status, 2023
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appendix
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