As the impact of pandemic starts to wane, daily VMS product usage is seeing a decline, prompting brands to re-evaluate their formulation and communication strategies
Pimwadee Aguilar, Associate Director Food & Drink – Thai Consumer
Collapse All
-
executive summary
- Key issues covered in this Report
- Graph 1: consumption frequency of VMS in the last 12 months, 2021-23
- Graph 2: added benefits which would appeal to consumers when choosing a food and drink product, 2023
- Graph 3: health concerns consumers are taking VMS for in the last 12 months, by gender and financial status, 2023
-
key trends and market factors
- Health and wellness consciousness
- Graph 4: life expectancy at birth, 2000-20
- Graph 5: selected top five most important eating habits to achieve good health, 2022
- Graph 6: launches of vitamins, minerals and supplements, by market, 2020-23
- Graph 7: % of vitamin, mineral and dietary supplement sub-category launches with health claims, 2020-23
- Graph 8: % of vitamin, mineral and dietary supplement sub-category launches with health claims, 2020-23
- Graph 9: % of functional claims in VMS products, by claims, 2020-23
- Graph 10: health satisfaction, by age and gender, 2022
- Heightened concerns of rising living costs
- Graph 11: consumers’ concerns over the next six months, 2023
- Graph 12: financial impact on consumers over the last two months, 2023
- Graph 13: current financial situation, 2023
- Hunger for new experiences
- Graph 14: % of vitamins, minerals, and supplements, by format, 2020-23
-
what consumers want and why
- Declining VMS usage calls for innovations
- Graph 15: consumption frequency of VMS in the last 12 months, 2021-23
- Graph 16: consumption frequency of VMS in the last 12 months among all VMS users, by gender and financial status, 2023
- Graph 17: preference of format for VMS, by gender, 2023
- Graph 18: preference of VMS products among users with different consumption frequency, 2023
- Addressing Thais’ post-pandemic wellness priorities
- Graph 19: repertoire of listed health concerns consumers are taking VMS for in the last 12 months among daily and occasional users, 2023
- Graph 20: planned monthly VMS expense in the next 12 months among daily and occasional users, 2023
- Graph 21: health concerns consumers are taking VMS for in the last 12 months, 2023
- Graph 22: added benefits which would appeal to consumers when choosing a food and drink product, 2023
- Graph 23: added benefits which would appeal to consumers when choosing a food and drink product, 2019-23
- Graph 24: added benefits which would appeal to consumers when choosing a food and drink product, 2019-23
- Cater to the distinct needs of men and women
- Graph 25: health concerns consumers are taking VMS for in the last 12 months, by gender and financial status, 2023
- Graph 26: added benefits which would appeal to consumers when choosing a food and drink product, by gender and financial status, 2023
- Graph 27: planned monthly VMS expense in the next 12 months, by gender and financial status, 2023
- Graph 28: factors that strongly influence consumers’ decision to purchase one brand of vitamins or/and supplements over the other brands, by gender and financial status, 2023
- Graph 29: factors strongly influencing consumers’ decision to purchase one brand of VMS over the other brands. by gender and financial status, 2023
- Graph 30: factor strongly influencing consumers’ decision to purchase one brand of VMS over the other brands. by gender and financial status, by gender and financial status, 2023
-
appendix
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
£ 2,195 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save up to 20% when you purchase multiple reports
Discount automatically applied in basket
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
One of the biggest challenges we face is the need to get smart on a business or category real quick.
We are talking to clients who live and breathe their category every day and the expectation is that we will be able to get caught up very quickly, and bring the thinking that can help them.
We need to do that often in a matter of days, so it’s not a small ask. Mintel gives us a very articulate view of category conditions and does so at the speed we need it.
Jeff White, Business Development Director, Deutsch
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
