Thailand Weight Management Diets Consumer Report 2024
€ 2,600 (Excl.Tax)
Report Summary
Most Thais want to be active to improve their weight, but face challenges. Active enthusiasts look for VMS and meal replacements to level up their routine, while those planning to be active for weight management seek to complete their basic nutrition, and search for physical activity boosters. Understand their unique motivations and barriers, and tailor communication and product offerings to meet their specific weight missions.
Chrono-nutrition – the practice of eating the right foods at the right times according to the body’s circadian rhythm – is gaining traction. Develop holistic health products that support effective meal timing with high satiety and wholesome nutrition.
Physical appearance is the main driver for Thais to achieve their weight goals, followed by future health. Communicate through body fat, muscle mass, blood sugar and mental wellness indicators to engage weight-watchers.
This report looks at the following areas:
- How consumers perceive their weight/body status, and what they do/intend to do to improve
- Consumers’ barriers towards better weight management
- Key motivations driving engagement in/improving weight management
- What consumers believe are good key indicators of effective weight management
- Consumer attitudes towards weight management
Engage in targeted weight management for Actives and Active Aspirants. Embrace chrono-nutrition and holistic wellbeing to explore opportunities beyond the scales.
Phurisa Phagudom, Research Analyst – Food and Drink, Thailand
Market Definitions
For the purposes of this Report, Mintel has used the following definitions:
This report will cover consumers’ attitudes and behaviours regarding food and drinks for weight management. This includes consumer perceptions regarding weight management, actions taken for weight management, motivations for better weight management, indications of good weight management. In the scope of the report, vitamins, minerals supplements and meal replacement shakes for weight management will also be covered.
Table of Contents
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Executive summary
- Mintel's perspective
- Key issues covered in this Report
- Overview
- The five-year outlook for weight management diets in Thailand
- Healthy weight is being redefined beyond slimness, with greater focus on a balanced, holistic approach
- Approach Actives and Active Aspirants with targeted offerings to support diverse fitness missions
- Embrace chrono-nutrition to boost product value for weight-watchers
- Thais prioritise weight management for better appearance, with health benefits secondary
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KEY TREnds
- What you need to know
- Weight management products
- Thai weight issues are tipping the scale
- Malnutrition is a global issue
- Over the limit: Thais require urgency to shed their weighty baggage
- Graph 1: weight status of Thais aged 19-59, 2020-23
- Demand for weight-control products is reflected in the increase in claims shifting towards building a healthy body
- Graph 2: slimming claims in food, drink and healthcare product launches, by super-category, 2019-24
- Graph 3: weight and muscle gain claims in food, drink and healthcare product launches, by super-category, 2019-24
- Latest innovations in beverages and healthcare products promoting a 'lean and firm' body
- Eating mindfully to replace calorie-counting habits
- Prioritising timely, nourishing meals over restrictive diets
- Assist mindful eaters in attaining a healthy weight by enjoying their meals guilt-free
- Future food for thought: provide a nutritious eating regimen for GLP-1 medication users
- Lighten the load: incorporating mental wellness into weight management
- Merging minds and meals for holistic wellbeing
- Innovate stress and sleep support alongside VMS to aid mental wellness and weight control
- Graph 4: % launches of weight management nutrition with stress and sleep claims, by sub-category, 2021-2024
- Graph 5: mental health conditions experienced in the last six months, 2022
- Online conversations around stress spiked this year as Thais actively sought ways to cope
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what consumers what and why
- What you need to know
- A weight perception gap exists among Thais
- Graph 6: [no title]
- The majority of Thais are on a weight management mission, primarily focusing on shedding excess pounds
- Graph 7: body weight satisfaction and interest to change, 2024
- Thais embrace long-term lifestyle changes over specialised solutions for weight management
- Graph 8: weight improvement actions and aspirations, 2024
- Catching the culprit: many Thais face challenges bridging their goals and reality
- Graph 9: key factors leading to poor weight control, 2024
- Weight Management Diets – Thai consumer – 2024
- Actives and Active Aspirants
- Men move, women plan: the exercise divide
- Offer functional food & drink for weight management to target Active Aspirants struggling with physical activity
- Graph 10: key factors seen to be hindering weight control among Actives and Active Aspirants, 2024
- Examples of innovative functional food & drink for Active Aspirants
- Stevia, pea protein and chromium are gaining popularity in weight management products worldwide
- Graph 11: food & drink with weight management claims, by top 100 ingredients, 2021-24
- Aligning with consumers' fitness aspirations, support Active Aspirants with food & drink associated with light exercise
- Meal replacements bridge the gap for current and future fitness enthusiasts
- Graph 12: adoption and plans to consume meal replacement shakes for weight management among Actives and Active Aspirants, 2024
- Facilitate a smooth transition to meal replacements by catering to different weight-watcher needs
- Growing traction around replacement nutrition prompts brands to differentiate
- Strawberry and banana flavours are common; the category is venturing into exotic berries and tropical fruits
- Active consumers offer the greatest market potential for weight management VMS
- Graph 13: adoption of and interest in consuming vitamins, minerals and supplements for weight management among Actives and Active Aspirants, 2024
- Nutritional & meal replacement drinks surge, while weight management VMS remains untapped
- Graph 14: launches of weight management nutrition by sub-category, 2021-24
- Graph 15: VMS launches with a slimming/weight-related claim, 2021-24
- Tailor to active men with high-performance weight-loss VMS
- Couple weight-loss solutions with visual support and sleep health to better support Actives, holistically
- Correlation between alcohol and body status is widely recognised, prompting brands to take part in nation-wide alcohol-reduction campaigns
- Alcohol discretely hinders Actives' weight management goals
- Graph 16: key factors influencing weight control, 2024
- Weight management benefits attract Actives to overcome the alcohol hurdle
- Graph 17: adoption of weight management functional food & drink, by weight-watching Actives for whom alcohol is a key weight control factor, 2024
- Associate weight management products with alcohol to combat the beer belly
- Seize the moment: chrono-nutrition for holistic health
- Chrono-nutrition
- Thais, particularly Gen Xers, put importance on meal timing
- Tailor to certain meal times with chrono-nutrition selections
- The right foods for Thais: provide holistic nutrition with 'minus' and 'plus' claims
- Graph 18: key factors influencing poor weight control, 2024
- Examples of high-protein food and low-calorie weight management products
- Surge in protein claims, but huge dip in 'minus'
- Graph 19: weight management nutrition launches with 'plus' and 'minus' claims, 2021-24
- Promote effective satiety and appetite regulation to support healthy food restrictions, particularly for women
- Graph 20: adoption of and interest in restricting food intake (fasting) to improve weight/body status, by gender, 2024
- Use glucomannan to enhance satiety in weight loss drinks for women
- High-satiety foods aid in food restriction efforts, but are declining in the weight management nutrition space
- Graph 21: weight management nutrition launches with a high-satiety claim, 2021-24
- Leverage natural prebiotic fibre to encourage GLP-1 production
- Snacking is blocking effective chrono-nutrition schedules
- Graph 22: key factors influencing poor weight control, by gender, 2024
- Snackers can munch more responsibly with nutritionally mindful snacks and appetite suppressants
- Motivations to weight management
- Physical appearance reigns as top driver for weight management
- Graph 23: reasons to improve weight/body status, 2024
- Focus less on slimming and more on nutritional value
- Graph 24: weight management nutrition launches, by claims, 2021-24
- For Gen Xers, future health is more important
- Graph 25: reasons to improve weight/body status, by generation, 2024
- Communication examples: promote longevity in the elderly, and help improve younger consumers' body image
- Body fat, muscle mass and blood sugar level indicators will attract on-shelf
- Graph 26: good indicators of effective weight management, 2024
- Couple communication around improving body fat with other weight-related claims to increase appeal among weight-watchers
- Graph 27: food, drink and healthcare launches with a body fat percentage, muscle mass, and blood sugar claims on pack*, 2021-24
- Graph 28: food, drink and healthcare launches with body fat percentage, muscle mass, and blood sugar claims on pack*, 2021-24
- Include body measurement and health metrics to appeal to both appearance- and health-focused weight-watchers
- Graph 29: good indicators of effective weight management among weight-watchers, by satisfaction with their own body weight, 2024
- Examples of design offerings with waist/hip, body fat and blood sugar communication
- 'Good mood' is a crucial hidden agenda in weight management
- Young consumers are more receptive to messages highlighting mental wellness
- Graph 30: reasons to improve weight/body status, by generation, 2024
- SHEKO promises to help maintain and lose weight, without feeling pressured
- Thais looking to improve their mental wellness respond well to mood indicators – particularly weight achievers who look for next-level benefits
- Graph 31: reasons to improve weight/body status among weight-watchers who select 'good mood' as a good weight control indicator, 2024
- Graph 32: satisfied and dissatisfied consumers looking to improve their weight, by consumers who select 'good mood' as a good indicator, 2024
- Innovate around stress relief to bridge weight management with mental health
- Asics celebrates the mental benefits of movement
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appendix
- Report definition
- Consumer research methodology
- TURF analysis
- Social data research methodology
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