2024
8
Canada Budget Shopper Market Report 2024
2024-03-28T20:04:15+00:00
REPA1D7FFF8_4330_4623_B9E9_72E801AC3CC4
3695
171946
[{"name":"Retail","url":"https:\/\/store.mintel.com\/industries\/retail"}]
Report
en_GB
Economic trends have made budgeting more necessary. But the reality is that consumers will always seek out great value – even when they're financially comfortable.Scott Stewart, Associate Director, Lifestyles…

Canada Budget Shopper Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

Economic trends have made budgeting more necessary. But the reality is that consumers will always seek out great value – even when they're financially comfortable.

Scott Stewart, Associate Director, Lifestyles & Retail

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Target Audience Overview

      • Budget shoppers by the numbers
      • Graph 1: factors that have affected consumers in the past two months, 2023
      • Graph 2: budget behaviours in the past two months, 2023
      • Graph 3: ways of spending extra money, 2023
      • Market context
      • Graph 4: Consumer Price Index (not seasonally adjusted), 2021-24
      • Graph 5: change in average hourly wage rate (all employees, all industries), 2021-23
      • Graph 6: expected growth in income and spending in the next 12 months, Q1 2019-Q4 2023
      • Graph 7: estimated variable mortgage rate (%), 2021-24
      • Graph 8: share of indebted households behind on payments for at least 60 days (any credit category), Q1 2015-Q3 2023
      • Graph 9: average household net saving (dollars), by income quintile, Q3 2021-Q3 2024
    • Consumer Insights

      • Consumer fast facts
      • Consumer fast facts (continued)
      • Consumers' approach to budgeting
      • Graph 10: approach to budgeting, 2017-23
      • Graph 11: approach to budgeting, by current financial situation, 2023
      • Graph 12: "I stress about my budget on a daily basis" – agree, by approach to budgeting, 2023
      • Budget retailers used
      • Graph 13: retailers shopped at regularly, 2023
      • Graph 14: retailers shopped at regularly, by approach to budgeting, 2023
      • Graph 15: retailers shopped at regularly, by household income, 2023
      • Graph 16: retailers shopped at regularly, by race, 2023
      • Graph 17: retailers shopped at regularly, by time in Canada, 2023
      • Graph 18: regularly shop at thrift stores, by approach to budgeting, 2023
      • What consumers are buying at Walmart, Amazon and Dollarama
      • Graph 19: product categories purchased from Walmart, by time in Canada, 2023
      • Graph 20: product categories purchased from Amazon, by age, 2023
      • Graph 21: product categories purchased from Dollarama, by household income, 2023
      • Indicators of quality
      • Graph 22: indicators of quality, 2023
      • Graph 23: indicators of quality, 2023
      • Graph 24: indicators of quality – good reviews, by generation, 2023
      • Graph 25: indicators of quality – made in Canada and sustainably made, by generation, 2023
      • Graph 26: indicators of quality – made in Canada and sustainably made, by gender, 2023
      • Graph 27: indicators of quality – packaging, exclusivity and endorsements, by generation, 2023
      • Categories where consumers will sacrifice quality
      • Graph 28: categories where consumers are most likely to sacrifice quality for savings, 2023
      • Graph 29: categories where consumers are most likely to sacrifice quality for savings, 2023
      • Graph 30: categories where consumers are most likely to sacrifice quality for savings – clothing and footwear, by approach to budgeting, 2023
      • How Canadians are supplementing their incomes
      • Graph 31: ways of supplementing income (% agree), 2023
      • Graph 32: ways of supplementing income (% agree), by age, 2023
      • Graph 33: ways of supplementing income (% agree), by time in Canada, 2023
      • Graph 34: budgeting behaviours and attitudes, overall vs supplemental incomes (agree), 2023
      • How consumers use digital shopping tools to help their budgets
      • Graph 35: shopping tools used for budgeting, 2023
      • Graph 36: shopping tools used for budgeting, by approach to budgeting, 2023
      • Graph 37: shopping tools used for budgeting, by age, 2023
      • Graph 38: shopping tools used for budgeting, by gender, 2023
      • Graph 39: shopping tools used for budgeting, by time in Canada, 2023
      • Budgeting in tech and media
      • Graph 40: budgeting behaviours in tech and media, 2023
      • Graph 41: "At least one of my current streaming subscriptions is shared with another household" (% agree), by age, 2023
      • Graph 42: "I've 'subscription hopped' streaming platforms" (% agree), by age, 2023
      • Graph 43: "I've bought a refurbished tech device", by age, 2023
      • Mintel Trend Let's Make a Deal
    • Competitive Strategies

      • Launch activity and innovation
      • Marketing and advertising
      • Opportunities
    • Appendix

      About the report

      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      Market

      Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

      Consumer

      Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

      Brand/Company

      Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

      Data

      Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

      *databooks not available with UK B2B Industry reports.

      Below is a sample report, understand what you are buying.

      Click to show report
      2024 Sample Consumer Cover

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

      Trusted by companies. Big and small.

      Want to speak to us directly?

      Contact us with your enquiry and our expert global team can help.

      Get in touch