2023
0
China Fitness Consumer Market Report 2023
2024-01-24T10:01:32+00:00
REP73235EF2_EC28_4A9D_827C_EC3BF9B5C91F
3695
169781
[{"name":"Consumers and Trends","url":"https:\/\/store.mintel.com\/industries\/consumers-trends"},{"name":"Fitness and Exercise","url":"https:\/\/store.mintel.com\/industries\/health-wellbeing\/fitness-exercise"}]
Report
en_GB
The light exercise habits of Chinese consumers are a double-edged sword for brands. It will not only affect the sales of hard core professional performance nutrition in the short term,…

China Fitness Consumer Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

The light exercise habits of Chinese consumers are a double-edged sword for brands. It will not only affect the sales of hard core professional performance nutrition in the short term, but also provide new ideas for the development of the brand as an overall healthy lifestyle companion.

Pepper Peng, Senior Research Analyst, Food and Drink, Foodservice, China

Table of Contents

  1. Executive Summary

    • Market highlights
    • The consumer
    • Graph 1: exercise frequency, 2023
    • Graph 2: top 5 exercise types, by exercise frequency, 2023
    • Graph 3: supplements usage, 2023
    • Graph 4: consumption barrier of protein powder, 2023
    • Graph 5: consumption reason of protein products, 2023
    • Graph 6: needs of sports nutrition at different times, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market factors
    • Marketing activities
    • New product trends
    • Graph 7: share of high/added protein claim in new launches of food and drinks, 2019-23
    • Graph 8: share of top 10 categories in new launches of food and drinks with high/added protein claims, 2019-23
  3. The consumer

    • Exercise frequency
    • Graph 9: exercise frequency, 2023
    • Graph 10: exercise frequency – within 30 minutes, by monthly personal income, 2023
    • Graph 11: exercise frequency – within 30 minutes, by exercise frequency – more than 30 minutes, 2023
    • Graph 12: exercise frequency – more than 30 minutes, by age and gender, 2023
    • Exercise type
    • Graph 13: exercise type, 2023
    • Graph 14: year-on-year growth of different ballgame venues, 2021-22
    • Graph 15: selected exercise types, by age group, 2023
    • Graph 16: top five exercise types, by exercise frequency, 2023
    • Graph 17: top five exercise types, by personal monthly income, 2023
    • Supplements usage
    • Graph 18: awarenss and penetration map of supplements, 2023
    • Graph 19: supplements usage, 2023
    • Graph 20: supplements usage – haven't bought and not interested in buying or I don't know/never heard of it*, by exercise frequency – more than 30 minutes, 2023
    • Graph 21: supplements usage – have bought and will continue to buy, by if exercised in the last six months*, 2023
    • Graph 22: supplements usage – have bought and will continue to buy, by exercise frequency – more than 30 minutes, 2023
    • Consumption barrier
    • Graph 23: consumption barrier of protein powder, 2023
    • Graph 24: consumption barrier of protein powder*, by product type, 2023
    • Graph 25: consumption barrier of normal protein powder*, by if consumers have exercised in the last six months, 2023
    • Graph 26: consumption barrier – normal protein powder*, by exercise frequency – more than 30 minutes , 2023
    • Consumption reason of protein products
    • Graph 27: consumption reason of protein-based products, 2023
    • Graph 28: selected consumption reason of protein-based products, by age and gender, 2023
    • Graph 29: consumption reason of protein-based products, by gender, 2023
    • Graph 30: selected consumption reason of protein-based products , by product type – have bought, 2023
    • Graph 31: selected consumption reason of protein-based products, by product type – have bought and will continue to buy, 2023
    • Needs of sports nutrition at different times
    • Graph 32: needs of sports nutrition at different stages, 2023
    • Graph 33: difference of interests in function between who exercise every day and who exercise once a month or less*, by stages, 2023
  4. issues and insights

    • Make protein powder a partner of holistic healthy lifestyles
    • Pay attention to gut health and remove indigestion concern
    • Graph 34: selected gut health-related claims of performance nutrition with high/added protein claim, 2019-23
    • Performance nutrition for women
    • Graph 35: share of female claims in performance nutrition new launches, by region, 2019-23
    • Graph 36: share of female claims in performance nutrition new launches, 2019-23
  5. Appendix – methodology and abbreviations

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

    Data

    Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

    *databooks not available with UK B2B Industry reports.

    Below is a sample report, understand what you are buying.

    Click to show report
    2024 Sample Consumer Cover

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

    Trusted by companies. Big and small.

    Want to speak to us directly?

    Contact us with your enquiry and our expert global team can help.

    Get in touch